Side Notes/

Blog post insights on creating, growing, and powering your own business.

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November 17, 2022

Consistency is Key

Too many people think the goal of marketing is to go viral. They switch up strategies constantly, desperate to put out a post that cuts through all the noise and attracts hundreds of thousands of viewers. Ashley Bledsoe, who has advised hundreds of market-leading boutique companies in her role as director of marketing at Side, strongly disagrees.

October 18, 2022

Stop Building Someone Else’s Brand

If you’re a top agent at a traditional brokerage, you’re renting your brand. Think about that. You’ve achieved incredible success helping your clients build equity through ownership, and you don’t own your brand. All the hard work you’re doing is contributing to someone else’s equity, not your own.

September 15, 2022

Where Are People Moving in 2022? [New Report]

At Side, we believe it’s important for top-performing agents to understand the current demographic and migration trends shaping the country. These trends impact local housing demand, which impacts construction, which will shape the availability and affordability of homes for years to come.

September 13, 2022

Seattle Market Update with Scott Dickinson & Mike Shapiro

Join Scott Dickinson, Side’s Designated Broker of Washington, and Mike Shapiro, acclaimed entrepreneur, investor and author, as they dig into the current state of the Seattle real estate market. Learn what agents should be doing right now to ensure they thrive through the shift.

August 10, 2022

Side Enters North Carolina

Side is officially live in North Carolina. Raleigh top agent Alison Wojnarowski announced the launch of VRAI Realty — a specialty firm concentrating on relocations and renovations — on the Side platform.

July 8, 2022

Texas Market Snapshot, July 2022 [Report]

Texas is attracting more net domestic migrants than any other state in the U.S., but big changes may be on the horizon. Download our Texas Market Snapshot to see what’s in store for buyers, sellers and agents in the Lone Star State.

June 27, 2022

Side Expands Into South Carolina

Side is up and running in South Carolina. Charleston top producers Nate Gainey, Christopher Smith, and Jason Wang have come together to form their brand-new company, Three Real Estate, on the Side platform.

June 23, 2022

Side Enters Massachusetts

Side is live in Massachusetts. Boston independent broker/owner Justin Rollo has officially re-launched his company, Signal Real Estate, on the Side platform.

June 22, 2022

Side Launches First Partnership in Arizona

Side is up and running in Arizona. Maricopa County top producer Tracy van Ravensway is now operating her company, Collective Real Estate Collection, on the Side platform.

June 22, 2022

Meet Leslie Guiley, Managing Broker of Arizona

Real estate runs in Leslie Guiley’s blood. While her family drew her to the industry, what’s kept her committed for over 15 years is her love for supporting agents and local communities.

June 20, 2022

Side Expands Into Ohio and Kentucky

Side is officially live in Ohio and Kentucky. Heather Herr, who consistently ranks among the top 1% of Cincinnati agents, has partnered with Side to launch Private Real Estate Collection, a members-only network that will scale $15 million teams into $100 million businesses.

June 7, 2022

Side Announces First Partnership in New York

Side is proud to announce the launch of OFFICIAL — a premier luxury real estate firm co-founded by brothers Tal and Oren Alexander — our very first partnership in New York.

April 6, 2022

Side is Now Live in Georgia

Side is officially open for business in Georgia, partnering with local agents, teams, and independents to create and grow their own businesses.

September 3, 2021

Top 10 Takeaways from Side REunite

On August 24 – 25, 2021, market-leading agents from around the country gathered in Napa, California for Side REunite to connect and share best practices with each other.

July 23, 2021

Side CEO Guy Gal on the Future of Real Estate

Guy Gal, co-founder and CEO of Side, recently sat down with Tracy Velt, managing editor of RealTrends, to talk about Side’s recent $2.5 billion valuation and where the company and industry are headed.

June 29, 2021

Changing the Industry at Lightning Speed

On June 28, just three months after our Series D round, we announced an additional $50 million in fundraising that more than doubles Side’s valuation to $2.5 billion.

May 23, 2021

You Need a Brokerage That Works for You

At Inman Connect Now, Guy Gal, co-founder and CEO of Side, and Michelle Kim, Side partner and founder of Mosaik Real Estate, took the main stage to share how Side transforms top-producing agents and teams into boutique real estate brands.

March 11, 2021

2021 Market Update with Rick Sharga

Side was thrilled to have the Executive Vice President of Marketing at RealtyTrac, Rick Sharga, sit down with us at our Side x Side Virtual Forum to discuss his specialties: real estate, mortgages, and foreclosures.

February 4, 2021

5 Ways to Set Goals for your Business in 2021

At the beginning of a new year, we can feel a lot of pressure to make big changes. In the real estate space, it seems everyone welcomes the new year as a fresh opportunity to cultivate success.

December 30, 2020

The Best Agents Led the Way Through 2020

2020 has proven to be one of the most challenging years many of us have faced in our lifetime. But, as 2020 comes to a close, we’re reflecting and feeling so incredibly grateful for the Side community.

November 17, 2020

Four Tips to Boost Your Online Lead Generation

Remember open houses, pop-by’s, and regular face-to-face meetings? Pre-pandemic, these channels might have accounted for 25% of your leads. But the new normal has underscored the importance of diversified lead sources, in particular, online leads.

October 13, 2020

You Can STAY Indie, Without Operating a Brokerage!

Few owners of independent brokerages get in the business because they enjoy back office operations or risk management; but they relish the freedom from franchise fees, and independent decision-making on culture, branding, location, and operations.

September 29, 2020

Recruiting Masters Share Insider Tips

Every successful team leader and business owner has proven strategies for recruiting and retaining today’s top agents. From effectively identifying and evaluating candidates, to remaining laser-focused on what the business needs, mastering the art of recruiting usually involves some hard-earned lessons.

September 17, 2020

Are You Exceeding Client Needs in Today’s Shifted Landscape?

With work-from-home as the new norm, many potential buyers and sellers are looking for knowledgeable agents to help them traverse the new landscape, whether they may wish to trade-up to a larger home, or trade-down to a newer area or a better cost of living.

September 9, 2020

GaryVee: Are You Using the Right Mix of Social Media Platforms?

“The current state of the internet is social media,” says world-renowned serial entrepreneur, investor, and influencer Gary Vaynerchuk. Unlike any other time in history, we have an unparalleled opportunity to build our personal and business brands, and our success here is directly related to our ability to adopt and optimize our use of these channels.

September 3, 2020

Three Key Insights into the New State of PropTech

How has COVID-19 changed the trajectory of real estate? PropTech insiders Clelia Peters, President of Warburg Realty and Venture Partner at Bain Capital; and Patricia Nakache, Managing Partner of Trinity Ventures, share their investment perspective.

August 27, 2020

Celebrating Agent Boss Women on Women’s Equality Day

Women’s Equality Day gives us the opportunity to celebrate all agent boss women in real estate, who are not only juggling roles as full-time moms, bosses, realtors (and part-time teachers) during this crisis, but are doing so with incredible grace.

August 25, 2020

Brand-Building in a Time of Crisis

Unlike any other business, in real estate, you are your brand. In this Side Evolution panel, Side’s Brand Strategist Dre Koval discusses the challenges of maintaining an authentic real estate brand with three expert brand builders.

August 6, 2020

Tea with GaryVee & Side Partner Alex Wang

Side partner Alex Wang sat down with Gary Vaynerchuk on Tea with GaryVee to ask what top agents can do to work together to disrupt and elevate the real estate industry.

July 6, 2020

2020 Real Trend Rankings

REAL Trends – the trusted source of residential brokerage news, analysis, and information – compiles data every year and honors the best real estate agents and agent teams in America. To be recognized as an America’s Best agent, teams and individuals must be ranked in the top 1.5% of all 1.4 million licensed real estate professionals in the US.

June 25, 2020

Why I Left My Brokerage and Re-Started My Own Company

After eight years with my prior brokerage, I made a big decision that will have a lot of impact on my future and my long-term success. Today, I want to share why I left my prior brokerage and partnered with Side to re-launch Rainmaker Real Estate.

June 18, 2020

Top 5: Side’s Diverse Presence at Inman Connect Now 2020

Diversity and inclusion have taken the spotlight in the past few months. At Side, we embrace diversity and believe that our differences are what make us dynamic and powerful. Take a look at how Side’s incredible community represented our many dimensions at Inman Connect Now.

June 4, 2020

Expert Investor and Real Estate Insights from Paul Levine

Investor, advisor, and real estate and technology expert, Paul Levine, has had an impressive career. The former leader of Yahoo Real Estate, Levine also served as the President of Trulia and is currently the Managing Director at Sapphire Ventures. He’s also a Side Board Member and early investor.

May 21, 2020

What COVID-19 is Teaching Us About Social Media

Ashley Bledsoe, Side’s Marketing Director, brought some of our most socially savvy partner agents together to explain how they’re using social media to serve as a community advocate, and to support their friends, family, prospects, and clients in these trying times.

April 10, 2020

Overview of COVID-19 Financial Relief Programs

On Friday, March 27th, the President signed the $2 trillion CARES Act into law. This act was designed to help those financially impacted by the coronavirus. The CARES Act is just one in a series of new pieces of legislation that has been enacted over the past week that may directly benefit you.

March 31, 2020

AVAILABLE NOW: COVID-19 Resource Center for Real Estate Agents

We’re navigating an unprecedented situation, and with that, comes uncertainty and lots of questions. To help, we built a resource center exclusively for real estate agents, designed to provide insight on how COVID-19 is impacting real estate businesses and what you can do today to stay ahead of the pack.

February 19, 2020

ICNY 2020 Highlights

Side had lots of great stage presence. Several of our highly successful partner agents shared their insights on everything from lead distribution to effective team management. Our CEO also took the stage, participating in general session panels focused on the future of the real estate industry and the evolution of technology.

January 23, 2020

2020 Envision Forum: CAR® Chief Economist Market Predictions

We were privileged to have Leslie Appleton-Young, the Senior Vice President and Chief Economist for the California Association of REALTORS®, as a keynote speaker at the Side 2020 Envision forum. During her presentation, Appleton-Young offered her 2020 real estate market predictions for California. Below, we share her key takeaways.

November 13, 2019

Collaboration, Not Competiton, Helps Top Agents Thrive

We recently sat down with Side partner agents Mark Pages-Oliver and Lisa Caldwell to discuss their real estate journey. During our chat, we talked about how the two became business partners, the challenges they faced, and the evolution of their brand and business. Since partnering with Side, Mark and Lisa have found far more than just a brokerage. Here’s their story.

October 30, 2019

Agent Forum: Team Building Tips From the Pros

At our Fall Agent Forum, all of our partners and agent teams gathered throughout the afternoon to share knowledge in breakout sessions. This post covers the key takeaways shared during a session on building and managing teams.

October 23, 2019

How to Talk to Your Clients About a Potential Recession

In this Side Talk, Anthony Navarro, founder of Harper Real Estate, offers his perspective on the matter. He talks about how recessions have impacted housing in the past, discusses what kind of impact the next recession is likely to have on housing, and explains how to talk to your clients about all of the above.

October 17, 2019

Side Note: 3 Simple Things Top Agents Want From Tech

All tech tools are not created equal, but it can be hard to determine what’s marketing buzz and what’s the real deal. To alleviate the mystery around technology in real estate, we turned to the Side partner agent community to get insight on how to decide which tech tools are worth your time and attention.

September 11, 2019

How to Become a Trusted Real Estate Advisor for Your Luxury Clients

Luxury clients are unique. These clients are “affluent” or “high net worth” individuals. A majority of these buyers and sellers travel, they have multiple homes, and they have very little time to commit to any one project. For this reason, it’s important for agents supporting these clients to be smart, organized, well-versed in brevity, and ready to provide context for every situation. Rather than serving as a real estate agent, you need to serve as a real estate advisor.

September 5, 2019

Side’s AgentBoss Recap: Use the DiSC Profile to Build a Real Estate Dream Team

At Inman Connect Las Vegas 2019, we hosted several AgentBoss Learning Labs, one of which focused on how to structure your business like a CEO. Run by powerhouse agents Nicole Solari, Founder of Level Up Realty, and Brett Jennings, Founder of Real Estate Experts, this session was a goldmine of information for top agents looking for advice on how to scale, grow, hire the best people, and acquire top rankings in their market.

August 22, 2019

Side Celebrates Partner Agents Named America’s Best

We love celebrating our partner’s successes, and this year’s America’s Best report gives us plenty of reason to cheer. REAL Trends – the trusted source of residential brokerage news, analysis, and information – compiles data every year and honors the best real estate agents and agent teams in America. To make America’s Best list, agents must be ranked in the top half of the top 1% of all 1.4 million licensed real estate professionals in the US.

August 15, 2019

3 Steps to Converting Online Leads with Mike Ramos

Recognized as being in the top half of the top 1% of real estate agents by Real Trends, Mike Ramos says, “You have approximately five minutes to reach out to new online leads before someone else does.” Get his step-by-step formula to better online lead conversion.

August 8, 2019

45% of Side Partner Agents are Industry Leading Women

Side is privileged to work with incredible – and incredibly successful – female business owners. In fact, 45% of the agents Side partners with are industry-leading women who are utilizing our agent-forward brokerage platform to power their growing real estate companies.

August 1, 2019

Top 10 Highlights from Inman Connect 2019

Last week, real estate agents from all over the country flocked to Vegas for an action-packed week at Inman Connect 2019, and Side was there to join in on the fun. Days were packed with keynote speakers, controversial debates, breakout sessions, and learning labs. Powerful knowledge was shared and important industry relationships were made. Side even got a few brag worthy shout outs from well-known panel participants! Here are the top 10 highlights from Inman Connect 2019.

May 16, 2019

The Power of Your Own Brand

With all of the acquisitions and movement in the industry, are you sitting on the side lines as the big brokerages take your power away? You’re one of the very best agents in your market, so you have the power to be your own brand. At the end of the day, people hire you for you.

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