Consistency is Key
Too many people think the goal of marketing is to go viral. They switch up strategies constantly, desperate to put out a post that cuts through all the noise and attracts hundreds of thousands of viewers. Ashley Bledsoe, who has advised hundreds of market-leading boutique companies in her role as director of marketing at Side, strongly disagrees.
What You Need to Know to Dominate This Housing Market
Over the course of 2022, the housing market has shifted considerably. We will be entering 2023 with very different market conditions — and possibly a recession to boot.
Stop Building Someone Else’s Brand
If you’re a top agent at a traditional brokerage, you’re renting your brand. Think about that. You’ve achieved incredible success helping your clients build equity through ownership, and you don’t own your brand. All the hard work you’re doing is contributing to someone else’s equity, not your own.
Where Are People Moving in 2022? [New Report]
At Side, we believe it’s important for top-performing agents to understand the current demographic and migration trends shaping the country. These trends impact local housing demand, which impacts construction, which will shape the availability and affordability of homes for years to come.
Seattle Market Update with Scott Dickinson & Mike Shapiro
Join Scott Dickinson, Side’s Designated Broker of Washington, and Mike Shapiro, acclaimed entrepreneur, investor and author, as they dig into the current state of the Seattle real estate market. Learn what agents should be doing right now to ensure they thrive through the shift.
Meet the Managing Broker: Lisa Swanson, Massachusetts and California
When Side recently launched in Massachusetts, Lisa Swanson jumped at the opportunity to act as the Managing Broker for her home state.
Side Enters North Carolina
Side is officially live in North Carolina. Raleigh top agent Alison Wojnarowski announced the launch of VRAI Realty — a specialty firm concentrating on relocations and renovations — on the Side platform.
3 Steps to Recession-Proof your Real Estate Business
It’s possible to emerge from a down market stronger than you went into it, so long as you do the groundwork
Texas Market Snapshot, July 2022 [Report]
Texas is attracting more net domestic migrants than any other state in the U.S., but big changes may be on the horizon. Download our Texas Market Snapshot to see what’s in store for buyers, sellers and agents in the Lone Star State.
Side Expands Into South Carolina
Side is up and running in South Carolina. Charleston top producers Nate Gainey, Christopher Smith, and Jason Wang have come together to form their brand-new company, Three Real Estate, on the Side platform.
Meet Kerry Price Doub, Side’s Broker-in-Charge of North and South Carolina
When Kerry Price Doub was laid off from a corporate job in 2005, she signed up for a real estate class with a friend on a whim. After just one class, she knew this was her destiny. She’s never looked back.
Side Enters Massachusetts
Side is live in Massachusetts. Boston independent broker/owner Justin Rollo has officially re-launched his company, Signal Real Estate, on the Side platform.
Side Launches First Partnership in Arizona
Side is up and running in Arizona. Maricopa County top producer Tracy van Ravensway is now operating her company, Collective Real Estate Collection, on the Side platform.
Meet Leslie Guiley, Managing Broker of Arizona
Real estate runs in Leslie Guiley’s blood. While her family drew her to the industry, what’s kept her committed for over 15 years is her love for supporting agents and local communities.
Side Expands Into Ohio and Kentucky
Side is officially live in Ohio and Kentucky. Heather Herr, who consistently ranks among the top 1% of Cincinnati agents, has partnered with Side to launch Private Real Estate Collection, a members-only network that will scale $15 million teams into $100 million businesses.
Nearly 200 Side Partner Companies Named America’s Best Real Estate Professionals
We are extraordinarily proud to share that nearly 200 Side partner companies — around half of all companies on the Side platform — made this year’s list of America’s Best Agents.
Side Announces First Partnership in New York
Side is proud to announce the launch of OFFICIAL — a premier luxury real estate firm co-founded by brothers Tal and Oren Alexander — our very first partnership in New York.
Meet Leslie Johnson, Side’s Managing Broker of Georgia
Leslie Johnson has loved cities since before he ever set foot in one. Growing up on a farm, he didn’t have many opportunities to test drive big-city living.
Meet Scott Dickinson, Side’s Designated Broker of Washington
When asked what he does for a living, Scott Dickinson has a simple answer: “I help solve problems.”
Meet Casey McLoed, Side’s Managing Broker of California & Colorado
Casey McLoed got licensed in 2008 — not the easiest year to break into real estate. But Casey, who had always loved the industry, was not to be deterred by a down market.
Meet Stephen Merkle, Side’s Managing Broker for Ohio & Kentucky
Stephen Merkle grew up in the real estate industry — quite literally. As the son of a broker, he began working in his father’s office when he was just seven years old.
7 Tips to Turn Your Dream Real Estate Business Into a Reality
Your ideal business might seem out of reach right now, but that’s no reason to give up on it.
Side is Now Live in Georgia
Side is officially open for business in Georgia, partnering with local agents, teams, and independents to create and grow their own businesses.
How to Reliably Generate More than Half Your Leads Through Farming
Geo-farming works. With the right outreach strategy — and a healthy amount of patience — you can become the go-to agent for a niche segment of your neighborhood.
Meet the 160+ Side Partner Companies Launched in 2021
In 2021, Side helped over 160 top-performing agents, teams, and independent brokerages create their own boutique brands.
Meet Hilary Saunders, Side’s Chief Broker Officer
Hilary Saunders knows exactly how hard it is to grow a real estate business without the proper support.
Why Boutique Brokerages Have the Competitive Advantage in a Crowded Market
With a record number of agents competing for inventory, it’s more important than ever to stand out from the crowd.
Side Expands Into the Pacific Northwest With First Partnership in Oregon
Just one week after announcing our first partnership in Washington, D.C., we have more news to share: Side is officially partnering with Pacific Northwest agents to create and grow their own businesses.
Meet John Wollberg, Side’s Managing Broker of New York
John Wollberg has a photographic memory — he can draw the floorplan of almost every property he has ever seen.
Side Is Now Up and Running in Washington D.C., Maryland & Virginia
In 2017, Side started providing world-class technology and support services to top-tier agents in California.
Meet Will Wiard, Side’s Managing Broker for the DMV
Will Wiard, Side’s managing broker for the DMV region (D.C., Maryland & Virginia), has an impressive background.
Side Introduces Instant Pay, Industry-Leading Solution for Faster Agent Payments
At Side, we like to be first.
The Divide Shaping Real Estate’s Future: Premium Service vs. Budget Prices
So many consumers assume buying or selling a home is a miserable process.
5 Ways to Build a More Productive Real Estate Team
Are you planning to start or expand your team in 2022? Take time now to plot out your strategy.
How the Military Positioned This Top Producer for Success in Real Estate
Danielle Fountain did not follow the typical path into real estate.
Meet Inman’s Companies of the Year for 2021
Each year, Inman News honors companies that increase productivity, efficiency and transparency for consumers and real estate professionals.
10 Bold Ideas to Jumpstart Your 2022 Business Planning
As an agent, you don’t have the luxury of taking a step back over the holidays to plan for the year ahead
10+ Ways to Deliver Extraordinary Service to Your Luxury Clients
Luxury clients want more from their agent than fantastic service at a high price point — that’s just the baseline.
5 Tips for Building Successful, Long-Term Relationships With Real Estate Investors
Now that many markets across the country are stabilizing and inventory is beginning to improve, investor activity could be poised to tick back up.
Meet Side’s Newest Market-Leading Boutique Partners
Please join us in welcoming our newest Side partners!
6 Communication Skills the Very Best Agents Have Mastered
The highest producers out there aren’t just expert real estate agents — they’re expert communicators.
How to Build Your Brand Through High-Impact Video
If you’re not using video in your marketing, now’s a great time to hop on the bandwagon. That’s because:
How Choosing Happiness Reinvigorated This Team’s Business
Alissa Custer and Jess Waggoner, partners at the MAJ Realtors team, had a ridiculously successful year in 2020.
Top 10 Takeaways from Side REunite
On August 24 – 25, 2021, market-leading agents from around the country gathered in Napa, California for Side REunite to connect and share best practices with each other.
INMAN: 4 proven strategies to supercharge your production volume
Inman recently interviewed three Side business managers who work one-on-one with some of the nation’s top producers.
How Do We Close the Gender Leadership Gap in Real Estate?
Women outnumber men in the real estate industry … except when it comes to leadership.
5 Things Holding You Back From Surpassing Your Business Goals
What’s stopping you from taking your business to the next level?
Where Are People Moving in 2021? [Report]
The coronavirus pandemic prompted a new wave of migration nationwide. Millions of Americans have relocated since March 2020.
Side CEO Guy Gal on the Future of Real Estate
Guy Gal, co-founder and CEO of Side, recently sat down with Tracy Velt, managing editor of RealTrends, to talk about Side’s recent $2.5 billion valuation and where the company and industry are headed.
6 Dos and 3 Don’ts for Winning Your Next Bidding War
When you’re representing a buyer in a multiple-offer situation, a savvy strategy can make all the difference. Here are some expert-approved dos and don’ts for helping your buyers come out on top.
These 41 Market-Leading, Service-Driven Boutiques Are Elevating the Industry
It’s time to celebrate the incredible agent-owned boutique brands that partnered with Side in Q2 2021.
8 Simple Ways to Turn Cold Calls Into Strong Leads
At a recent Side Masterclass, top-producing agents shared their go-to tactics for warming up leads on cold calls. Here’s what they had to say:
Changing the Industry at Lightning Speed
On June 28, just three months after our Series D round, we announced an additional $50 million in fundraising that more than doubles Side’s valuation to $2.5 billion.
45 Easy Ways to Boost Your Social Media Presence [Download]
Keep the following fundamental best practices in mind when designing your social strategy. For more concrete and platform-specific tips, download the guide.
2021 RealTrends Rankings
Over 100 Side Partners Named to RealTrends List of America’s Best Agents.
Too Many Agents, Not Enough Listings: How to Stand Out
We’ll go ahead and say it: There are too many real estate agents out there.
3 Data-Driven Recruitment Tools for a Well-Rounded Team
When your team’s personal dynamics are in sync, clients get a better overall experience. So when you’re hiring to expand your team, you have to consider more than just their numbers.
4 Top Agent Tactics for Thriving in a Competitive Market
At a recent Real Talk event in Austin, three top-producing agents shared their strategies for success in an incredibly fast-paced market.
You Need a Brokerage That Works for You
At Inman Connect Now, Guy Gal, co-founder and CEO of Side, and Michelle Kim, Side partner and founder of Mosaik Real Estate, took the main stage to share how Side transforms top-producing agents and teams into boutique real estate brands.
6 Actionable Website Optimization Tips for Top Agents
Think of your business website as a digital storefront: It has to draw clients in if it’s going to generate predictable growth.
5 Things Buyers and Sellers Want from Agents in 2021
We’ve pulled together some of the top buyer and seller priorities that are reshaping client engagement. Learn what small changes you can make to stay on trend.
Incredibly Diverse Boutique Real Estate Brands Represent Incredibly Exciting Potential for Growth
We want to extend a warm welcome to the newest Side Founding Partners and their amazing teams.
Side is Taking Boutique Real Estate Nationwide
The success of our one-of-a-kind approach is proven.
We’re Just Getting Started.
By now you’ve heard the news. In just 4 short years, Side has grown into a company worth $1 billion.
2021 Market Update with Rick Sharga
Side was thrilled to have the Executive Vice President of Marketing at RealtyTrac, Rick Sharga, sit down with us at our Side x Side Virtual Forum to discuss his specialties: real estate, mortgages, and foreclosures.
Side x Side Virtual Forum: Revisiting the Best Moments
The Side X Side 2021 virtual forum brought us a wealth of incredible speakers, panels, and actionable insights to help us grow and thrive in 2021.
The Great COVID Migration: Market Trends and Impacts on Homebuyers and Sellers
At the Side x Side virtual forum, real estate experts discussed today’s most pressing market trends and how they’re impacting buyers and sellers.
5 Ways to Set Goals for your Business in 2021
At the beginning of a new year, we can feel a lot of pressure to make big changes. In the real estate space, it seems everyone welcomes the new year as a fresh opportunity to cultivate success.
Dynamic Boutique Real Estate Brands Making Waves in California, Texas, and Florida
We love to celebrate Side Partner’s successes, so today we want to welcome these amazing agents to the Side family and highlight a few of their businesses.
The Best Agents Led the Way Through 2020
2020 has proven to be one of the most challenging years many of us have faced in our lifetime. But, as 2020 comes to a close, we’re reflecting and feeling so incredibly grateful for the Side community.
Top Agents Share Most Effective Way to Expand Your Luxury Listing Portfolio
In this Side View, Kofi chats with five agents focused on high-end listings, who do a collective $5 billion+ in business each year, to uncover what luxury clients want.
How to Make the Most of Your Mentorship (no matter which side you’re on)
Whether you’re a mentor or mentee, there are a few key steps you should take to make sure you’re getting the most value out of your advisor relationship.
Four Tips to Boost Your Online Lead Generation
Remember open houses, pop-by’s, and regular face-to-face meetings? Pre-pandemic, these channels might have accounted for 25% of your leads. But the new normal has underscored the importance of diversified lead sources, in particular, online leads.
The Power of Playing Nice: Why Collaborative Agents Always Win
First you fight them for business, then you fight them in the negotiation. But is the other agent in the room really your enemy? In fact, collaboration underpins every transaction in real estate.
You Can STAY Indie, Without Operating a Brokerage!
Few owners of independent brokerages get in the business because they enjoy back office operations or risk management; but they relish the freedom from franchise fees, and independent decision-making on culture, branding, location, and operations.
Growing Your Team? Here are Three Must-Haves to Uplevel Your Recruiting
If you’re growing your team, you know the importance of conveying intangible factors like culture and value proposition when persuading top talent to come on board.
Recruiting Masters Share Insider Tips
Every successful team leader and business owner has proven strategies for recruiting and retaining today’s top agents. From effectively identifying and evaluating candidates, to remaining laser-focused on what the business needs, mastering the art of recruiting usually involves some hard-earned lessons.
Are You Exceeding Client Needs in Today’s Shifted Landscape?
With work-from-home as the new norm, many potential buyers and sellers are looking for knowledgeable agents to help them traverse the new landscape, whether they may wish to trade-up to a larger home, or trade-down to a newer area or a better cost of living.
GaryVee: Are You Using the Right Mix of Social Media Platforms?
“The current state of the internet is social media,” says world-renowned serial entrepreneur, investor, and influencer Gary Vaynerchuk. Unlike any other time in history, we have an unparalleled opportunity to build our personal and business brands, and our success here is directly related to our ability to adopt and optimize our use of these channels.
Three Key Insights into the New State of PropTech
How has COVID-19 changed the trajectory of real estate? PropTech insiders Clelia Peters, President of Warburg Realty and Venture Partner at Bain Capital; and Patricia Nakache, Managing Partner of Trinity Ventures, share their investment perspective.
Celebrating Agent Boss Women on Women’s Equality Day
Women’s Equality Day gives us the opportunity to celebrate all agent boss women in real estate, who are not only juggling roles as full-time moms, bosses, realtors (and part-time teachers) during this crisis, but are doing so with incredible grace.
Brand-Building in a Time of Crisis
Unlike any other business, in real estate, you are your brand. In this Side Evolution panel, Side’s Brand Strategist Dre Koval discusses the challenges of maintaining an authentic real estate brand with three expert brand builders.
Tea with GaryVee & Side Partner Alex Wang
Side partner Alex Wang sat down with Gary Vaynerchuk on Tea with GaryVee to ask what top agents can do to work together to disrupt and elevate the real estate industry.
2020 Real Trend Rankings
REAL Trends – the trusted source of residential brokerage news, analysis, and information – compiles data every year and honors the best real estate agents and agent teams in America. To be recognized as an America’s Best agent, teams and individuals must be ranked in the top 1.5% of all 1.4 million licensed real estate professionals in the US.
On-Demand #GetSocialSmart Series with Katie Lance
Recently, Side joined forces with social media expert Katie Lance to present a series of webinars focused on the hottest social media best practices for real estate.
Why I Left My Brokerage and Re-Started My Own Company
After eight years with my prior brokerage, I made a big decision that will have a lot of impact on my future and my long-term success. Today, I want to share why I left my prior brokerage and partnered with Side to re-launch Rainmaker Real Estate.
Top 5: Side’s Diverse Presence at Inman Connect Now 2020
Diversity and inclusion have taken the spotlight in the past few months. At Side, we embrace diversity and believe that our differences are what make us dynamic and powerful. Take a look at how Side’s incredible community represented our many dimensions at Inman Connect Now.
Expert Investor and Real Estate Insights from Paul Levine
Investor, advisor, and real estate and technology expert, Paul Levine, has had an impressive career. The former leader of Yahoo Real Estate, Levine also served as the President of Trulia and is currently the Managing Director at Sapphire Ventures. He’s also a Side Board Member and early investor.
What COVID-19 is Teaching Us About Social Media
Ashley Bledsoe, Side’s Marketing Director, brought some of our most socially savvy partner agents together to explain how they’re using social media to serve as a community advocate, and to support their friends, family, prospects, and clients in these trying times.
Pandemic Unemployment Assistance Program Fact Check with C.A.R.’s Sara Sutachan
We were privileged to have Sara Sutachan, C.A.R.’s VP of Industry Relations and Strategic Initiatives, join us for a weekly webinar to talk about Pandemic Unemployment Assistance.
Mike DelPrete to top agents: It’s halftime – will your team win?
Throughout this Ask Me Anything event hosted by Bryan Smith, Side’s Vice President of Partnerships, talks COVID-19 with renowned real estate tech strategist, Mike DelPrete.
Ask Me Anything – Rick Sharga and Brett Jennings: This Time, It’s Different
This week, Rick Sharga, nationally renowned real estate, mortgage, foreclosure expert, and former CMO of Ten-X, joined Brett Jennings, the data-driven Founder of Real Estate Experts, to discuss COVID-19’s impact on the housing market.
Ask Me Anything (AMA) with Inman Editor-at-Large and Side Board Member, Clelia Peters
On April 7th, 2020, Clelia Warburg Peters joined us for an informative Ask Me Anything (AMA) livestream. During the broadcast, Alice Pak, Side’s Director of Partnerships, and Peters discussed all things COVID-19.
Overview of COVID-19 Financial Relief Programs
On Friday, March 27th, the President signed the $2 trillion CARES Act into law. This act was designed to help those financially impacted by the coronavirus. The CARES Act is just one in a series of new pieces of legislation that has been enacted over the past week that may directly benefit you.
Ask Me Anything (AMA) with C.A.R. Chief Economist, Leslie Appleton-Young
California Association of REALTORS® Chief Economist Leslie Appleton-Young, recently joined us for an interactive and informative Ask Me Anything (AMA) webinar to discuss COVID-19’s impact on the real estate market.
AVAILABLE NOW: COVID-19 Resource Center for Real Estate Agents
We’re navigating an unprecedented situation, and with that, comes uncertainty and lots of questions. To help, we built a resource center exclusively for real estate agents, designed to provide insight on how COVID-19 is impacting real estate businesses and what you can do today to stay ahead of the pack.
Advising Clients through COVID-19: Five Expert Takeaways
COVID-19 continues to impact our businesses and our lives on an hourly basis, often resulting in more questions than answers. In these uncertain times, it’s important to communicate—or over-communicate—the facts.
4 Critical Pillars of a Massively Successful Real Estate Business
Hundreds of things can impact overall business performance, but four foundational elements must be in place to support a successful real estate business.
Side Digest: 10 Must-See Listings That’ll Have You Swooning
The Side team gets to help manage transactions for some seriously amazing listings, and we want to celebrate some of the most incredible, extravagant, kitschy, and unique properties in the Side portfolio.
ICNY 2020 Highlights
Side had lots of great stage presence. Several of our highly successful partner agents shared their insights on everything from lead distribution to effective team management. Our CEO also took the stage, participating in general session panels focused on the future of the real estate industry and the evolution of technology.
2020 Envision Forum: CAR® Chief Economist Market Predictions
We were privileged to have Leslie Appleton-Young, the Senior Vice President and Chief Economist for the California Association of REALTORS®, as a keynote speaker at the Side 2020 Envision forum. During her presentation, Appleton-Young offered her 2020 real estate market predictions for California. Below, we share her key takeaways.
Collaboration, Not Competiton, Helps Top Agents Thrive
We recently sat down with Side partner agents Mark Pages-Oliver and Lisa Caldwell to discuss their real estate journey. During our chat, we talked about how the two became business partners, the challenges they faced, and the evolution of their brand and business. Since partnering with Side, Mark and Lisa have found far more than just a brokerage. Here’s their story.
Agent Forum: Team Building Tips From the Pros
At our Fall Agent Forum, all of our partners and agent teams gathered throughout the afternoon to share knowledge in breakout sessions. This post covers the key takeaways shared during a session on building and managing teams.
How to Talk to Your Clients About a Potential Recession
In this Side Talk, Anthony Navarro, founder of Harper Real Estate, offers his perspective on the matter. He talks about how recessions have impacted housing in the past, discusses what kind of impact the next recession is likely to have on housing, and explains how to talk to your clients about all of the above.
Side Note: 3 Simple Things Top Agents Want From Tech
All tech tools are not created equal, but it can be hard to determine what’s marketing buzz and what’s the real deal. To alleviate the mystery around technology in real estate, we turned to the Side partner agent community to get insight on how to decide which tech tools are worth your time and attention.
How to Become a Trusted Real Estate Advisor for Your Luxury Clients
Luxury clients are unique. These clients are “affluent” or “high net worth” individuals. A majority of these buyers and sellers travel, they have multiple homes, and they have very little time to commit to any one project. For this reason, it’s important for agents supporting these clients to be smart, organized, well-versed in brevity, and ready to provide context for every situation. Rather than serving as a real estate agent, you need to serve as a real estate advisor.
Side’s AgentBoss Recap: Use the DiSC Profile to Build a Real Estate Dream Team
At Inman Connect Las Vegas 2019, we hosted several AgentBoss Learning Labs, one of which focused on how to structure your business like a CEO. Run by powerhouse agents Nicole Solari, Founder of Level Up Realty, and Brett Jennings, Founder of Real Estate Experts, this session was a goldmine of information for top agents looking for advice on how to scale, grow, hire the best people, and acquire top rankings in their market.
Side Celebrates Partner Agents Named America’s Best
We love celebrating our partner’s successes, and this year’s America’s Best report gives us plenty of reason to cheer. REAL Trends – the trusted source of residential brokerage news, analysis, and information – compiles data every year and honors the best real estate agents and agent teams in America. To make America’s Best list, agents must be ranked in the top half of the top 1% of all 1.4 million licensed real estate professionals in the US.
3 Steps to Converting Online Leads with Mike Ramos
Recognized as being in the top half of the top 1% of real estate agents by Real Trends, Mike Ramos says, “You have approximately five minutes to reach out to new online leads before someone else does.” Get his step-by-step formula to better online lead conversion.
45% of Side Partner Agents are Industry Leading Women
Side is privileged to work with incredible – and incredibly successful – female business owners. In fact, 45% of the agents Side partners with are industry-leading women who are utilizing our agent-forward brokerage platform to power their growing real estate companies.
Top 10 Highlights from Inman Connect 2019
Last week, real estate agents from all over the country flocked to Vegas for an action-packed week at Inman Connect 2019, and Side was there to join in on the fun. Days were packed with keynote speakers, controversial debates, breakout sessions, and learning labs. Powerful knowledge was shared and important industry relationships were made. Side even got a few brag worthy shout outs from well-known panel participants! Here are the top 10 highlights from Inman Connect 2019.
The Power of Your Own Brand
With all of the acquisitions and movement in the industry, are you sitting on the side lines as the big brokerages take your power away? You’re one of the very best agents in your market, so you have the power to be your own brand. At the end of the day, people hire you for you.
3 Tips to Spring Clean Your Real Estate Business
If you’re not continually spring cleaning the low value activities off your day, you’ll be left in the dust by your competition.
Hypothesis Driven Debugging
Debugging with the Scientific Method
Using Zapier, Node.js, and Firebase Together
Supplementing code with advanced workflow tools
User Research at Side — Building Something That Matters
Karen, an assistant to one of Side’s top-producing agents, rummaged through
How We Reselect and You Can Too
Firebase Data Within A Team
Why Side Uses Fireadmin
How We Hire Software Engineers
Interviewing software engineers is a notoriously difficult task.
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