Blog Post June 27, 2023 2023 PR Playbook Download our PR Playbook now for actionable insights, and access our PR strategy worksheet and checklist. Read More
Blog Post May 25, 2023 Brand Identity Worksheet Starting a brand from scratch can be overwhelming. That’s why we’ve created this worksheet to guide you through the first steps of constructing your own brand identity. Read More
Blog Post May 18, 2023 The Future of Real Estate Teams Guy Gal, co-founder and CEO at Side, and Steve Capezza, president at Side, were both recently interviewed by the RealTrending podcast to talk about, among other things, the future of real estate teams. Read More
Blog Post May 5, 2023 Social Media News Every Real Estate Agent Should Know About The world of social media is constantly evolving, with new updates and algorithms regularly being released. As a real estate agent, you need to stay up-to-date with the latest trends if you want to maximize your reach on social media. Read More
Blog Post April 28, 2023 Steal This System for Creating Real Estate Video Marketing That Converts If you’re not building a consistent and enduring real estate video marketing strategy, you could be limiting your ability to connect with prospective customers. Read More
Blog Post April 6, 2023 Simple Ways to Add Hundreds of Contacts to Your Database This Year Anthony Marguleas, founder of Amalfi Estates, has a simple formula to keep his pipeline full. Read More
Blog Post March 24, 2023 What the City/Polaris Merger Says About the Future of Real Estate Two of the leading boutique real estate companies in San Francisco, City Real Estate and Polaris Realty, kicked off 2023 by joining forces. Read More
Blog Post March 15, 2023 2023 Housing Market Forecast When economist Rick Sharga talks, agents listen. And for good reason. Read More
Blog Post February 3, 2023 How to lead your team to success in 2023 Get lessons from leaders of top-producing teams to set your agents up for success in a shifting market. Read More
Blog Post January 17, 2023 How to build a productive, long-lasting real estate team Founders of market-leading teams share their best advice for agents looking to grow their headcount in 2022. Read More
Blog Post January 17, 2023 The Power of the Boutique Team [Study] Results indicate boutique teams deliver extraordinary value to agents, including greater satisfaction and higher income. Read More
Blog Post January 13, 2023 2023 Goal Setting Worksheet Have you outlined your business goals for 2023 yet? If not, now’s the time to do it and we can help Read More
Blog Post November 17, 2022 The Key to Success in Real Estate Marketing Too many people think the goal of marketing is to go viral. They switch up strategies constantly, desperate to put out a post that cuts through all the noise and attracts hundreds of thousands of viewers. Ashley Bledsoe, who has advised hundreds of market-leading boutique companies in her role as director of marketing at Side, strongly disagrees. Read More
Blog Post November 2, 2022 What You Need to Know to Dominate This Housing Market Over the course of 2022, the housing market has shifted considerably. We will be entering 2023 with very different market conditions — and possibly a recession to boot. Read More
Blog Post November 2, 2022 Stop Building Someone Else’s Brand If you’re a top agent at a traditional brokerage, you’re renting your brand. Think about that. You’ve achieved incredible success helping your clients build equity through ownership, and you don’t own your brand. All the hard work you’re doing is contributing to someone else’s equity, not your own. Read More
Blog Post September 16, 2022 Where Are People Moving in 2022? [Report] At Side, we believe it’s important for top-performing agents to understand the current demographic and migration trends shaping the country. These trends impact local housing demand, which impacts construction, which will shape the availability and affordability of homes for years to come. Read More
Blog Post September 13, 2022 Seattle Market Update with Scott Dickinson & Mike Shapiro Join Scott Dickinson, Side's Designated Broker of Washington, and Mike Shapiro, acclaimed entrepreneur, investor and author, as they dig into the current state of the Seattle real estate market. Learn what agents should be doing right now to ensure they thrive through the shift. Read More
Blog Post August 22, 2022 Meet the Managing Broker: Lisa Swanson, Massachusetts and California When Side recently launched in Massachusetts, Lisa Swanson jumped at the opportunity to act as the Managing Broker for her home state. Read More