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Not just any blah, blah blog, Side Notes is filled with the rich industry insights and best practices you need to keep your skills sharp.

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Showing posts 1 - 18 of 74

Blog Post

June 27, 2023

2023 PR Playbook

Download our PR Playbook now for actionable insights, and access our PR strategy worksheet and checklist.

Blog Post

May 25, 2023

Brand Identity Worksheet

Starting a brand from scratch can be overwhelming. That’s why we’ve created this worksheet to guide you through the first steps of constructing your own brand identity.

Blog Post

May 18, 2023

The Future of Real Estate Teams

Guy Gal, co-founder and CEO at Side, and Steve Capezza, president at Side, were both recently interviewed by the RealTrending podcast to talk about, among other things, the future of real estate teams.

Blog Post

May 5, 2023

Social Media News Every Real Estate Agent Should Know About

The world of social media is constantly evolving, with new updates and algorithms regularly being released. As a real estate agent, you need to stay up-to-date with the latest trends if you want to maximize your reach on social media.

Blog Post

April 28, 2023

Steal This System for Creating Real Estate Video Marketing That Converts

If you’re not building a consistent and enduring real estate video marketing strategy, you could be limiting your ability to connect with prospective customers.

Blog Post

April 6, 2023

Simple Ways to Add Hundreds of Contacts to Your Database This Year

Anthony Marguleas, founder of Amalfi Estates, has a simple formula to keep his pipeline full.

Blog Post

March 24, 2023

What the City/Polaris Merger Says About the Future of Real Estate

Two of the leading boutique real estate companies in San Francisco, City Real Estate and Polaris Realty, kicked off 2023 by joining forces.

Blog Post

March 15, 2023

2023 Housing Market Forecast

When economist Rick Sharga talks, agents listen. And for good reason.

Blog Post

February 3, 2023

How to lead your team to success in 2023

Get lessons from leaders of top-producing teams to set your agents up for success in a shifting market.

Blog Post

January 17, 2023

How to build a productive, long-lasting real estate team

Founders of market-leading teams share their best advice for agents looking to grow their headcount in 2022.

Blog Post

Agents seeking growth should consider starting or joining a boutique team

January 17, 2023

The Power of the Boutique Team [Study]

Results indicate boutique teams deliver extraordinary value to agents, including greater satisfaction and higher income.

Blog Post

January 13, 2023

2023 Goal Setting Worksheet

Have you outlined your business goals for 2023 yet? If not, now’s the time to do it and we can help

Blog Post

November 17, 2022

The Key to Success in Real Estate Marketing

Too many people think the goal of marketing is to go viral. They switch up strategies constantly, desperate to put out a post that cuts through all the noise and attracts hundreds of thousands of viewers. Ashley Bledsoe, who has advised hundreds of market-leading boutique companies in her role as director of marketing at Side, strongly disagrees.

Blog Post

November 2, 2022

What You Need to Know to Dominate This Housing Market

Over the course of 2022, the housing market has shifted considerably. We will be entering 2023 with very different market conditions — and possibly a recession to boot.

Blog Post

November 2, 2022

Stop Building Someone Else’s Brand

If you’re a top agent at a traditional brokerage, you’re renting your brand. Think about that. You’ve achieved incredible success helping your clients build equity through ownership, and you don’t own your brand. All the hard work you’re doing is contributing to someone else’s equity, not your own.

Blog Post

September 16, 2022

Where Are People Moving in 2022? [Report]

At Side, we believe it’s important for top-performing agents to understand the current demographic and migration trends shaping the country. These trends impact local housing demand, which impacts construction, which will shape the availability and affordability of homes for years to come.

Blog Post

September 13, 2022

Seattle Market Update with Scott Dickinson & Mike Shapiro

Join Scott Dickinson, Side's Designated Broker of Washington, and Mike Shapiro, acclaimed entrepreneur, investor and author, as they dig into the current state of the Seattle real estate market. Learn what agents should be doing right now to ensure they thrive through the shift.

Blog Post

August 22, 2022

Meet the Managing Broker: Lisa Swanson, Massachusetts and California

When Side recently launched in Massachusetts, Lisa Swanson jumped at the opportunity to act as the Managing Broker for her home state.