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Brand Identity Worksheet

To create a lasting real estate brand, it’s crucial that you set yourself apart from the competition. Your brand name, brand voice, and unique value proposition should be distinct and cohesive, reflecting how you want to show up to your customers.

Starting a brand from scratch can be overwhelming. That’s why we’ve created this worksheet to guide you through the first steps of constructing your own brand identity.


Download the Worksheet

About Side

Side is the industry’s only real estate brokerage platform, empowering the very best agents, teams and indie brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike consumer-facing brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they’re free to focus on what matters most: serving their clients and communities. The company is headquartered in San Francisco.

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