Ownership

September 1, 2023

The Boutique Rebellion

On the main stage at Inman Connect Las Vegas 2022, Side CEO Guy Gal was asked to compare the real estate landscape to Star Wars. If traditional brokerages are the Empire, who's the Rebellion?

Success Story

HELM Real Estate
San Francisco, CA

Where Are They Now: Helm Real Estate

Marcus Miller was excited to start his own company, Helm Real Estate, in 2018...

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Event

July 26, 2023

Stop Renting. Start Owning. Why Boutique Businesses Are the Future of New York Real Estate

Big-box brokerages in New York come with big problems. They cater to average agents and were not built to support extraordinary, top-producing agents and teams.

May 26, 2023

The Power of Brand

In this video, several Side partners share their real estate brand-building stories. We hope they inspire you.

May 25, 2023

Brand Identity Worksheet

Starting a brand from scratch can be overwhelming. That’s why we’ve created this worksheet to guide you through the first steps of constructing your own brand identity.

May 18, 2023

The Future of Real Estate Teams

Guy Gal, co-founder and CEO at Side, and Steve Capezza, president at Side, were both recently interviewed by the RealTrending podcast to talk about, among other things, the future of real estate teams.

Event

May 25, 2023

Masterclass: How to Build a Unique & Memorable Brand

In this Masterclass, learn the different components of branding and how you can leverage them to stand out in a sea of sameness.

April 21, 2023

Own It with Special Guest Marki Lemons-Ryhal: Social Media for Real Estate

In this episode, Marki focuses on the role that social media plays for real estate agents, and offers tips and tools agents can use to create sustainable daily social selling habits and extend their social reach.

March 24, 2023

What the City/Polaris Merger Says About the Future of Real Estate

Two of the leading boutique real estate companies in San Francisco, City Real Estate and Polaris Realty, kicked off 2023 by joining forces.

March 23, 2023

Prepare to Launch: What to Expect When Starting Your Business with Side

Launching your own real estate company is a huge transition from working as an agent or team lead at a big-box brokerage.

March 23, 2023

Own It with Special Guest Clelia Peters

In our second installment of Own It, Clelia Peters, proptech investor and former president of Warburg Realty, sits down with us to discuss how the market shift is impacting agents and what you can do to not only survive, but actually thrive in this climate.

November 10, 2022

Own It With Verl Workman

Verl Workman, co-founder and CEO of Workman Success Systems, has devoted his career to helping agents put the right processes in place to grow and scale their teams.

When Dan Risman Jones and Steven Huang partnered with Side to launch Ascend Real Estate in 2018, they were a team of three agents transacting around $50 million a year.

November 2, 2022

Stop Building Someone Else’s Brand

If you’re a top agent at a traditional brokerage, you’re renting your brand. Think about that. You’ve achieved incredible success helping your clients build equity through ownership, and you don’t own your brand. All the hard work you’re doing is contributing to someone else’s equity, not your own.

Success Story

Ascend Real Estate
San Francisco, CA

Where Are They Now: Ascend Real Estate

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August 17, 2022

What Makes Side Different

We know what makes us different: We’re a brokerage platform, not a consumer-facing brokerage brand. We’re about empowering our partners to create and grow their own businesses. Still, we wanted to hear directly from them why they think we’re unique.