Video September 1, 2023 The Boutique Rebellion On the main stage at Inman Connect Las Vegas 2022, Side CEO Guy Gal was asked to compare the real estate landscape to Star Wars. If traditional brokerages are the Empire, who's the Rebellion? Watch Video
Success Story HELM Real Estate San Francisco, CA Where Are They Now: Helm Real Estate Marcus Miller was excited to start his own company, Helm Real Estate, in 2018... WATCH VIDEO
Event July 26, 2023 Stop Renting. Start Owning. Why Boutique Businesses Are the Future of New York Real Estate Big-box brokerages in New York come with big problems. They cater to average agents and were not built to support extraordinary, top-producing agents and teams. Read More
Video May 26, 2023 The Power of Brand In this video, several Side partners share their real estate brand-building stories. We hope they inspire you. Watch Video
Blog Post May 25, 2023 Brand Identity Worksheet Starting a brand from scratch can be overwhelming. That’s why we’ve created this worksheet to guide you through the first steps of constructing your own brand identity. Read More
Blog Post May 18, 2023 The Future of Real Estate Teams Guy Gal, co-founder and CEO at Side, and Steve Capezza, president at Side, were both recently interviewed by the RealTrending podcast to talk about, among other things, the future of real estate teams. Read More
Event May 25, 2023 Masterclass: How to Build a Unique & Memorable Brand In this Masterclass, learn the different components of branding and how you can leverage them to stand out in a sea of sameness. Read More
Video April 21, 2023 Own It with Special Guest Marki Lemons-Ryhal: Social Media for Real Estate In this episode, Marki focuses on the role that social media plays for real estate agents, and offers tips and tools agents can use to create sustainable daily social selling habits and extend their social reach. Watch Video
Blog Post March 24, 2023 What the City/Polaris Merger Says About the Future of Real Estate Two of the leading boutique real estate companies in San Francisco, City Real Estate and Polaris Realty, kicked off 2023 by joining forces. Read More
Video March 23, 2023 Prepare to Launch: What to Expect When Starting Your Business with Side Launching your own real estate company is a huge transition from working as an agent or team lead at a big-box brokerage. Watch Video
Video March 23, 2023 Own It with Special Guest Clelia Peters In our second installment of Own It, Clelia Peters, proptech investor and former president of Warburg Realty, sits down with us to discuss how the market shift is impacting agents and what you can do to not only survive, but actually thrive in this climate. Watch Video
Video November 10, 2022 Own It With Verl Workman Verl Workman, co-founder and CEO of Workman Success Systems, has devoted his career to helping agents put the right processes in place to grow and scale their teams. Watch Video
Blog Post November 2, 2022 Stop Building Someone Else’s Brand If you’re a top agent at a traditional brokerage, you’re renting your brand. Think about that. You’ve achieved incredible success helping your clients build equity through ownership, and you don’t own your brand. All the hard work you’re doing is contributing to someone else’s equity, not your own. Read More
Success Story Ascend Real Estate San Francisco, CA Where Are They Now: Ascend Real Estate When Dan Risman Jones and Steven Huang partnered with Side to launch Ascend Real Estate in 2018, they were a team of three agents transacting around $50 million a year. WATCH VIDEO
Video August 17, 2022 What Makes Side Different We know what makes us different: We’re a brokerage platform, not a consumer-facing brokerage brand. We’re about empowering our partners to create and grow their own businesses. Still, we wanted to hear directly from them why they think we’re unique. Watch Video
Success Story Opt Real Estate Portland, OR Believe in a Better Way When Drew Coleman saw traditional brokerage brands adding agents to move their bottom line — and how distraught the agents were over their tools’ shortcomings and their own out-of-pocket expenses — he thought there had to be a better way to do business. WATCH VIDEO
Success Story Three Real Estate Charleston, SC First Development, Then Domination Top-producing Charleston agents Christopher Smith, Jason Wang, and Nate Gainey noticed a lack of training and coaching for agents in Charleston that was impacting the way clients were being served there. WATCH VIDEO
Success Story Clareo Real Estate Marietta, GA A Clear Path to Success Deborah Morton, founder of Clareo Real Estate and Side’s first partner in Georgia, wanted to be able to look back at her career and know she made a difference in people’s lives. WATCH VIDEO