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The Boutique Rebellion

On the main stage at Inman Connect Las Vegas 2022, Side CEO Guy Gal was asked to compare the real estate landscape to Star Wars. If traditional brokerages are the Empire, who’s the Rebellion?

The answer is boutiques — distinct but together, pushing back against the forces trying to homogenize them. Hear Guy’s full analogy in this quick video.

About Side

Side is the industry’s only real estate brokerage platform, empowering the very best agents, teams and indie brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike consumer-facing brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they’re free to focus on what matters most: serving their clients and communities. The company is headquartered in San Francisco.

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