Resources

March 17, 2023

Leading San Francisco Boutique City Real Estate Merges With Polaris Realty

The merger positions City Real Estate as the second-largest independent residential real estate company in San Francisco

March 17, 2023

Side x Side 2023 Recap

Side x Side is a vibe. If you’ve been there, you know. If you haven’t, you can take in the sights and soundbites of our two-day annual event by checking out our Side x Side 2023 recap video.

March 15, 2023

2023 Housing Market Forecast

When economist Rick Sharga talks, agents listen. And for good reason.

March 9, 2023

Susan Schall and Stephany Jenkins announce Park46 Real Estate, Providing a Tech-Forward and Honest Approach to Tri-Valley Real Estate

Park46 Real Estate today announced its partnership with Side®.

March 7, 2023

Dana Carmel Announces Represent Realty as Silicon Valley’s Go-to Real Estate Agency

Top agent Dana Carmel today announced Represent Realty, a company she designed to take a streamlined approach to one of the biggest decisions of your lifetime.

February 16, 2023

Excitement for the Future

Side x Side 2023 was another one for the books. Why? Because it was the largest gathering of the Side Community — an esteemed group of trailblazers and difference-makers who bring innovation to the industry and raise the bar.

February 3, 2023

How to lead your team to success in 2023

Get lessons from leaders of top-producing teams to set your agents up for success in a shifting market.

January 17, 2023

How to build a productive, long-lasting real estate team

Founders of market-leading teams share their best advice for agents looking to grow their headcount in 2022.

Agents seeking growth should consider starting or joining a boutique team

January 17, 2023

The Power of the Boutique Team [Study]

Results indicate boutique teams deliver extraordinary value to agents, including greater satisfaction and higher income.

January 13, 2023

2023 Goal Setting Worksheet

Have you outlined your business goals for 2023 yet? If not, now’s the time to do it and we can help

January 2, 2023

Parasol Realty Partners With Side To Create a Superior Alternative in the Los Angeles Real Estate Market

Parasol Realty today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses.

Events

December 6, 2022

Side x Side Virtual Series: Maximize Profits in 2023 with Pre-Sale Renovations

Now’s the perfect time to plan how to maximize your profits in 2023 and part of that strategy should include pre-sale renovations. According to Revive, a full-service renovation concierge, offering your clients pre-sale renovations as a value-add can not only help you win new business, but also increase your commissions by 22%, on average*. *Source: […]

November 23, 2022

Advice from C.A.R. REimagine!

In October, roughly seven thousand agents from the Golden State gathered in Long Beach, CA for the California Association of REALTORS®’ annual event, REimagine!.

November 17, 2022

Consistency is Key

Too many people think the goal of marketing is to go viral. They switch up strategies constantly, desperate to put out a post that cuts through all the noise and attracts hundreds of thousands of viewers. Ashley Bledsoe, who has advised hundreds of market-leading boutique companies in her role as director of marketing at Side, strongly disagrees.

Events

November 30, 2022

Art Basel VIP Reception

Celebrate Art Basel Miami with an evening of iconic art and exclusive company at one of the world’s most important art events. Join us for a private event at the timeless Bath Club and enjoy a world-class art experience among high-profile guests and your most successful peers, delightful cocktails, food, and entertainment. By invitation only.

November 10, 2022

Own It With Verl Workman

Verl Workman, co-founder and CEO of Workman Success Systems, has devoted his career to helping agents put the right processes in place to grow and scale their teams.

November 2, 2022

What You Need to Know to Dominate This Housing Market

Over the course of 2022, the housing market has shifted considerably. We will be entering 2023 with very different market conditions — and possibly a recession to boot.