Video May 26, 2023 The Power of Brand In this video, several Side partners share their real estate brand-building stories. We hope they inspire you. Read More
Blog Post May 25, 2023 Brand Identity Worksheet Starting a brand from scratch can be overwhelming. That’s why we’ve created this worksheet to guide you through the first steps of constructing your own brand identity. Read More
Blog Post May 18, 2023 The Future of Real Estate Teams Guy Gal, co-founder and CEO at Side, and Steve Capezza, president at Side, were both recently interviewed by the RealTrending podcast to talk about, among other things, the future of real estate teams. Read More
Events May 25, 2023 Masterclass: How to Build a Unique & Memorable Brand In this Masterclass, learn the different components of branding and how you can leverage them to stand out in a sea of sameness. Read More
Video April 21, 2023 Own It with Special Guest Marki Lemons-Ryhal: Social Media for Real Estate In this episode, Marki focuses on the role that social media plays for real estate agents, and offers tips and tools agents can use to create sustainable daily social selling habits and extend their social reach. Read More
Blog Post March 24, 2023 What the City/Polaris Merger Says About the Future of Real Estate Two of the leading boutique real estate companies in San Francisco, City Real Estate and Polaris Realty, kicked off 2023 by joining forces. Read More
Video March 23, 2023 Prepare to Launch: What to Expect When Starting Your Business with Side Launching your own real estate company is a huge transition from working as an agent or team lead at a big-box brokerage. Read More
Video March 23, 2023 Own It with Special Guest Clelia Peters In our second installment of Own It, Clelia Peters, proptech investor and former president of Warburg Realty, sits down with us to discuss how the market shift is impacting agents and what you can do to not only survive, but actually thrive in this climate. Read More
Video November 10, 2022 Own It With Verl Workman Verl Workman, co-founder and CEO of Workman Success Systems, has devoted his career to helping agents put the right processes in place to grow and scale their teams. Read More
Blog Post November 2, 2022 Stop Building Someone Else’s Brand If you’re a top agent at a traditional brokerage, you’re renting your brand. Think about that. You’ve achieved incredible success helping your clients build equity through ownership, and you don’t own your brand. All the hard work you’re doing is contributing to someone else’s equity, not your own. Read More
Video August 17, 2022 What Makes Side Different We know what makes us different: We’re a brokerage platform, not a consumer-facing brokerage brand. We’re about empowering our partners to create and grow their own businesses. Still, we wanted to hear directly from them why they think we’re unique. Read More
Video April 18, 2022 Shape the Business of Your Dreams With focus, determination, and the right support in your corner, anything is possible. Read More
Video March 8, 2022 Fast Company Names Side to List of Most Innovative Companies of 2022 We're thrilled to be named one of Fast Company's Most Innovative Companies of 2022 for our groundbreaking model. Read More
Blog Post March 3, 2022 Why Boutique Brokerages Have the Competitive Advantage in a Crowded Market With a record number of agents competing for inventory, it’s more important than ever to stand out from the crowd. Read More
Blog Post November 11, 2021 How the Military Positioned This Top Producer for Success in Real Estate Danielle Fountain did not follow the typical path into real estate. Read More
Blog Post September 8, 2021 How Choosing Happiness Reinvigorated This Team’s Business Alissa Custer and Jess Waggoner, partners at the MAJ Realtors team, had a ridiculously successful year in 2020. Read More
Blog Post August 25, 2021 How Do We Close the Gender Leadership Gap in Real Estate? Women outnumber men in the real estate industry … except when it comes to leadership. Read More
Blog Post July 23, 2021 Side CEO Guy Gal on the Future of Real Estate Guy Gal, co-founder and CEO of Side, recently sat down with Tracy Velt, managing editor of RealTrends, to talk about Side’s recent $2.5 billion valuation and where the company and industry are headed. Read More