Blog Post May 25, 2023 Brand Identity Worksheet Starting a brand from scratch can be overwhelming. That’s why we’ve created this worksheet to guide you through the first steps of constructing your own brand identity. Read More
Blog Post May 18, 2023 The Future of Real Estate Teams Guy Gal, co-founder and CEO at Side, and Steve Capezza, president at Side, were both recently interviewed by the RealTrending podcast to talk about, among other things, the future of real estate teams. Read More
Blog Post March 24, 2023 What the City/Polaris Merger Says About the Future of Real Estate Two of the leading boutique real estate companies in San Francisco, City Real Estate and Polaris Realty, kicked off 2023 by joining forces. Read More
Blog Post November 2, 2022 Stop Building Someone Else’s Brand If you’re a top agent at a traditional brokerage, you’re renting your brand. Think about that. You’ve achieved incredible success helping your clients build equity through ownership, and you don’t own your brand. All the hard work you’re doing is contributing to someone else’s equity, not your own. Read More
Blog Post March 3, 2022 Why Boutique Brokerages Have the Competitive Advantage in a Crowded Market With a record number of agents competing for inventory, it’s more important than ever to stand out from the crowd. Read More
Blog Post November 11, 2021 How the Military Positioned This Top Producer for Success in Real Estate Danielle Fountain did not follow the typical path into real estate. Read More
Blog Post September 8, 2021 How Choosing Happiness Reinvigorated This Team’s Business Alissa Custer and Jess Waggoner, partners at the MAJ Realtors team, had a ridiculously successful year in 2020. Read More
Blog Post August 25, 2021 How Do We Close the Gender Leadership Gap in Real Estate? Women outnumber men in the real estate industry … except when it comes to leadership. Read More
Blog Post July 23, 2021 Side CEO Guy Gal on the Future of Real Estate Guy Gal, co-founder and CEO of Side, recently sat down with Tracy Velt, managing editor of RealTrends, to talk about Side’s recent $2.5 billion valuation and where the company and industry are headed. Read More
Blog Post May 24, 2021 You Need a Brokerage That Works for You At Inman Connect Now, Guy Gal, co-founder and CEO of Side, and Michelle Kim, Side partner and founder of Mosaik Real Estate, took the main stage to share how Side transforms top-producing agents and teams into boutique real estate brands. Read More
Blog Post June 26, 2020 Why I Left My Brokerage and Re-Started My Own Company After eight years with my prior brokerage, I made a big decision that will have a lot of impact on my future and my long-term success. Today, I want to share why I left my prior brokerage and partnered with Side to re-launch Rainmaker Real Estate. Read More
Blog Post August 22, 2019 Side Celebrates Partner Agents Named America’s Best We love celebrating our partner’s successes, and this year’s America’s Best report gives us plenty of reason to cheer. REAL Trends – the trusted source of residential brokerage news, analysis, and information – compiles data every year and honors the best real estate agents and agent teams in America. To make America’s Best list, agents must be ranked in the […] Read More