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ownership ✕

Showing posts 1 - 12 of 12

Blog Post

May 25, 2023

Brand Identity Worksheet

Starting a brand from scratch can be overwhelming. That’s why we’ve created this worksheet to guide you through the first steps of constructing your own brand identity.

Blog Post

May 18, 2023

The Future of Real Estate Teams

Guy Gal, co-founder and CEO at Side, and Steve Capezza, president at Side, were both recently interviewed by the RealTrending podcast to talk about, among other things, the future of real estate teams.

Blog Post

March 24, 2023

What the City/Polaris Merger Says About the Future of Real Estate

Two of the leading boutique real estate companies in San Francisco, City Real Estate and Polaris Realty, kicked off 2023 by joining forces.

Blog Post

November 2, 2022

Stop Building Someone Else’s Brand

If you’re a top agent at a traditional brokerage, you’re renting your brand. Think about that. You’ve achieved incredible success helping your clients build equity through ownership, and you don’t own your brand. All the hard work you’re doing is contributing to someone else’s equity, not your own.

Blog Post

March 3, 2022

Why Boutique Brokerages Have the Competitive Advantage in a Crowded Market

With a record number of agents competing for inventory, it’s more important than ever to stand out from the crowd.

Blog Post

November 11, 2021

How the Military Positioned This Top Producer for Success in Real Estate

Danielle Fountain did not follow the typical path into real estate.

Blog Post

How Choosing Happiness Reinvigorated This Team%u2019s Business

September 8, 2021

How Choosing Happiness Reinvigorated This Team’s Business

Alissa Custer and Jess Waggoner, partners at the MAJ Realtors team, had a ridiculously successful year in 2020.

Blog Post

August 25, 2021

How Do We Close the Gender Leadership Gap in Real Estate?

Women outnumber men in the real estate industry … except when it comes to leadership.

Blog Post

Where Are People Moving in 2021_ [Report]

July 23, 2021

Side CEO Guy Gal on the Future of Real Estate

Guy Gal, co-founder and CEO of Side, recently sat down with Tracy Velt, managing editor of RealTrends, to talk about Side’s recent $2.5 billion valuation and where the company and industry are headed.

Blog Post

May 24, 2021

You Need a Brokerage That Works for You

At Inman Connect Now, Guy Gal, co-founder and CEO of Side, and Michelle Kim, Side partner and founder of Mosaik Real Estate, took the main stage to share how Side transforms top-producing agents and teams into boutique real estate brands.

Blog Post

June 26, 2020

Why I Left My Brokerage and Re-Started My Own Company

After eight years with my prior brokerage, I made a big decision that will have a lot of impact on my future and my long-term success. Today, I want to share why I left my prior brokerage and partnered with Side to re-launch Rainmaker Real Estate.

Blog Post

August 22, 2019

Side Celebrates Partner Agents Named America’s Best

We love celebrating our partner’s successes, and this year’s America’s Best report gives us plenty of reason to cheer. REAL Trends – the trusted source of residential brokerage news, analysis, and information – compiles data every year and honors the best real estate agents and agent teams in America. To make America’s Best list, agents must be ranked in the […]