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Actionable Insights for Creating a Long Term PR Strategy for Real Estate Brands

2023 PR Playbook

Today practically everyone is a glory hog — from tech moguls presenting TED Talks to teens trending on TikTok. And can you blame them? When people are buzzing about your brand, it drives interest and engagement, which translates into big money.

While they’re trying to become instafamous and generating fleeting hype, we want to help you slowly build your brand’s reputation with a thoughtful PR strategy for real estate brands that will lead to lasting success.

Our 2023 PR Playbook will help you …

  • Develop your PR “elevator pitch” — your value proposition and unique area of expertise
  • Determine if you should outsource your PR efforts to a virtual assistant or agency
  • Cultivate long-term relationships with influential journalists
  • Secure organic media coverage based on your PR goals

Download our PR Playbook now for these actionable insights, and access our PR strategy worksheet and checklist for real estate brands.


Download PR Playbook

About Side

Side is the industry’s only real estate brokerage platform, empowering the very best agents, teams and indie brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike consumer-facing brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they’re free to focus on what matters most: serving their clients and communities. The company is headquartered in San Francisco.

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