The world of social media is constantly evolving, with new updates and algorithms regularly being released. As a real estate agent, you need to stay up-to-date with the latest trends if you want to maximize your reach on social media.
Here are some of the latest updates you should keep in mind:
Facebook has introduced broadcast channels, a one-to-many messaging tool that allows you to notify a group of individuals directly about new content. You can send text updates, voice notes, and polls to your followers, who opt into the channel. Real estate agents can use this tool to promote events or notify a group of individuals who are particularly interested in one specific topic (like updates on a new construction, or homes for sale in one specific neighborhood).
You can now add up to five links in your Instagram bio, which could potentially eliminate the need for a third-party tool like LinkTree or LinkinBio. You also now have the ability to schedule posts within the Instagram app itself, rather than having to rely on a third-party tool.
Instagram has also added new features on Instagram Reels, including a trends hub where you can discover fresh content ideas based on what’s currently trending; new editing capabilities; and an update to Reels insights that makes it easier to understand how your reels are performing.
You now have the ability to reshare LinkedIn posts via DM, which could be a great way to strike up a conversation with fellow agents on the platform. LinkedIn has also released updated CTA buttons for its Premium subscribers, which allows them to use more nuanced language like “Visit my blog” or “View my portfolio” when putting a link in their profile.
If you care about growing your following on Twitter, it may be time to purchase a Twitter Blue subscription (which runs $11/month or $114.99/year). Twitter is prioritizing Twitter Blue subscribers in replies, mentions, search results, and the ‘For You’ feed, meaning you have a much better chance of your content being seen if you have that little blue checkmark next to your name.
Keep an eye out for more changes coming down the line as Twitter gears up for a rebrand to ‘X’. The platform is looking to become an ‘everything app’ where payments will likely play a significant role moving forward.