Resources

April 20, 2021

Why You Should Fit Learning into Your Busy Schedule

In this Masterclass you’ll learn how top producing teams are leveraging learning & development programs and why you should invest in ongoing education that drives results.

April 13, 2021

Farming Done Right: Build Local Brand Recognition to Build Your Business

‘Farming’ is a strategic marketing tool you can use to significantly grow your business’ market share in a specific area. In this Masterclass, two top agents who are experts at effective farming share their tips on how to optimize your efforts.

April 5, 2021

Side Raises $150M, Hits Unicorn Valuation

Side Partners are already elevating the real estate industry in California, Texas, and Florida. Now, we’re celebrating our funding because it will enable us to take Side nationwide

April 6, 2021

13 Biggest Mistakes When Recruiting

No matter your team size, hiring new talent can be complicated and exhausting. In this Masterclass session, we will review the 13 most common mistakes top producing teams make while hiring agents, and effective strategies on how to avoid them.

March 24, 2021

We’re Just Getting Started.

By now you’ve heard the news. In just 4 short years, Side has grown into a company worth $1 billion.

March 30, 2021

Mobilizing Your Business for the Greater Good

This Masterclass, designed for the emerging and experienced philanthropists, will provide the necessary foundation to help you develop an authentic plan to mobilize your business for the greater good.

March 26, 2021

Crushing It! Top Agent Golf Night

Join Houston’s top real estate brands and tee-up for a fun night of golf and friendly competition with the who’s who of Houston real estate. Enjoy appetizers, drinks, and a good time with your fellow top agents!

March 23, 2021

Side Masterclass: Learning How to Connect Deeply with Your Clients & Sphere

Whether you’re listening to the needs of your clients, negotiating with another agent, or marketing via social media, proper communication is key. In this Side Masterclass, we’ll discuss techniques, tips, and advice for improving your ability to connect with your clients and to your larger sphere.

March 16, 2021

Side Masterclass: How to Grow Your Business in 2021 with Commercial Real Estate

Helen Chong started as a residential agent before successfully transitioning into commercial real estate. Get her insights on best practices for designing a commercial real estate business strategy.

March 9, 2021

Side Masterclass: A Fearless Exploration of the Female Journey in Real Estate

In celebration of International Women’s Day and Women’s History Month, join a diverse group of female real estate professionals and male allies for an empowering discussion on female influence in the real estate workforce.

December 11, 2020

Top Agents Share Most Effective Way to Expand Your Luxury Listing Portfolio

In this Side View, Kofi chats with five agents focused on high-end listings, who do a collective $5 billion+ in business each year, to uncover what luxury clients want.

December 2, 2020

How To Lay The Foundation For New Agent Success

Side believes that elevating the real estate industry starts with elevating the very best agents. Michael Silva, Side partner and Founder of Happen Houston, agrees. He applies a similar philosophy to his own team.

January 26, 2021

Side x Side 2021

Side x Side brings two days of inspiration, insight and connection to market-leading real estate professionals. Engage with thought leaders, industry experts, and some of the best agents in the country across thought-provoking sessions that address the most pressing topics in our industry.

November 16, 2020

Side View: What’s the Best Lead Source for Real Estate?

Which real estate lead source claims the top prize: Zillow, Redfin, HomeLight, OpCity, Yelp or farming? Six Side partner agents duke it out to defend their top picks.

November 10, 2020

Side Masterclass: 7 Steps Increase Lead Conversion

Side Masterclass Virtual Series are expert-led sessions offering innovative strategies and best practices for market-leading agents, indie brokers, and team leaders.

October 23, 2020

The Power of Playing Nice: Why Collaborative Agents Always Win

First you fight them for business, then you fight them in the negotiation. But is the other agent in the room really your enemy? In fact, collaboration underpins every transaction in real estate.

October 13, 2020

Growing Your Team? Here are Three Must-Haves to Uplevel Your Recruiting

If you’re growing your team, you know the importance of conveying intangible factors like culture and value proposition when persuading top talent to come on board.