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Parasol Realty Partners With Side To Create a Superior Alternative in the Los Angeles Real Estate Market

LOS ANGELES. – (January 2, 2022) Parasol Realty today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. The alliance will ensure that Parasol Realty, a company defined by the elevated, personalized services it offers to sellers and buyers, is powered by the industry’s most advanced platform.

Parasol Realty founder Tamar Asken consistently wins top producer awards and has delivered strong results for her clients in all market environments. A Los Angeles native who is a Certified Financial Planner™ and has a BFA in sculpture and metal art, Asken has done over $130 million in property sales, $31 million of which in 2021 alone. Asken created Parasol Realty to provide clients with expert guidance as well as highly personal service that accommodates and honors their specific situations. Her unique background in fine art, design, and finance enables her to advise and support clients in areas far beyond those of most agents. Parasol Realty caters to discerning residential buyers and sellers in Los Angeles.

“At Parasol Realty, we believe that clients should have expertise and support as they face the challenges of a real estate transaction, and the often accompanying life changes”. Asken said. ”Our service goes well beyond handling the many tasks and details in the transaction — we aim to create a meaningful experience and build relationships that last far beyond closing day.”

Partnering with Side will ensure Parasol Realty remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting Parasol Realty with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, Parasol Realty will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.

“The partnership with Side gives me the freedom and autonomy of leading an independent firm, with back end support, compliance and technology.,” Asken stated.

About Parasol Realty
Parasol Realty agents don’t just handle the many details and tasks in every transaction; they aim to create a truly special experience. From marketing savvy to strategic negotiation, their complete service takes the stress out of the process. Clients are at the center of everything at Parasol Realty, which explains why these LA experts build relationships that transcend the transaction and stand the test of time. Parasol Realty is headquartered in Los Angeles. For more information, visit

About Side
Side is a behind-the-scenes brokerage platform that exclusively partners with top-performing agents, teams, and independent brokerages to create and grow their own boutique brands without the cost, time, or risk of operating a brokerage. Side’s proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit

About Side

Side is the industry’s only real estate brokerage platform, empowering the very best agents, teams and indie brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike consumer-facing brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they’re free to focus on what matters most: serving their clients and communities. The company is headquartered in San Francisco.

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