California

“We’ve always taken a different approach to marketing,” says Tim. “And when we formed House and partnered with Side, that blew it up to a bigger scale.”

House Real Estate
Sacramento, CA

Marketing Outside the Box

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November 10, 2021

REunited at Last

After 18 months apart, the Side community REunited in Napa Valley for an incredible two days of inspiration, insight, and connection.

November 10, 2021

Promoting Diverse Homeownership

Congratulations again to 2021 AREAA National President Amy Kong, founder of Trust Real Estate, and 2024 AREAA National President-Elect Donnie Pingaro, founder of Ocean Insiders.

November 10, 2021

Side Named Inman Company of the Year

The award, which was announced during the annual Inman Connect conference in Las Vegas.

Robert Yost, founder of Prime Real Estate, used to think his team would never break $100M.

Prime Real Estate
Folsom, CA

Bringing the Impossible Within Reach

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September 27, 2021

Side View: Finding Support on the Right Team Changed These Agents’ Careers

In this Side View, Alex Wang sits down with two of his team members at Rainmaker Real Estate, Nancy Reynolds and Jeffrey Pratt, to talk about how their team is structured to facilitate each individual agent’s growth.

Genie Irish, founder of Costa Modern Properties in San Diego, knows exactly how she’ll hit her next production goal.

Costa Modern Properties
Chula Vista, CA

Growth Without the Guesswork

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Blog Post

September 3, 2021

Top 8 Takeaways from Side REunite

On August 24 – 25, 2021, market-leading agents from around the country gathered in Napa, California for Side REunite to connect and share best practices with each other.

August 27, 2021

Looking Back & Moving Forward

A lot has changed in the past year. We've faced a global pandemic, widespread lockdowns, and turbulent markets.

One of Roy Machado and Serina Lowden’s core beliefs is that people of color must have a stronger presence in real estate.

All City Homes
Elk Grove, CA

Build a Business That Reflects Your Community’s Needs

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July 2, 2021

Side More Than Doubles Valuation to $2.5 Billion

Most exciting is that Side is now backed by the top 3 new tech IPO investors — Tiger Global Management, D1 Capital Partners, and Coatue Management

June 25, 2021

America’s Best Agents of 2021

Each year, RealTrends identifies and celebrates the top 1.5% of all real estate agents in the country. This year, we are thrilled to announce Side has over 100 partners recognized among the nation’s best.

Sacramento top producer Tim Collom believes the agents on his team deserved the best possible technology. That’s why he partnered with Side and founded House Real Estate.

House Real Estate
Sacramento, CA

Best-in-Class Tech and Dedicated Mentorship Lead to Growth Without Limits

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May 17, 2021

Finally, Someone Listened to Agents

Co-founders Guy Gal, Ed Wu, and Hilary Saunders created Side to test the limits of what’s possible in real estate.

April 5, 2021

Side Raises $150M, Hits Unicorn Valuation

Side Partners are already elevating the real estate industry in California, Texas, and Florida. Now, we’re celebrating our funding because it will enable us to take Side nationwide