When Drew Coleman saw traditional brokerage brands adding agents to move their bottom line — and how distraught the agents were over their tools’ shortcomings and their own out-of-pocket expenses — he thought there had to be a better way to do business.
He believed Side’s backend solutions would enable his team to serve more people in a better way. And they have.
“Having that operating system within which to work enables us to scale much more quickly and provide so much more for our agents,” the Opt Real Estate founder says. “With better tools behind them, they can better serve clients and provide more value, and that rings true to our mission and values.”