California

Many agents adopt a competitive, aggressive stance — steering clients to certain listings, or negotiating for more money — believing that this is what will best serve their clients.

Amalfi Estates
Pacific Palisades, CA

For the Win: A Real Estate Community Where Collaboration Thrives

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Leaving his Pacific Heights brokerage after 25 years and starting his own company wasn’t part of the game plan for John Woodruff, Founder of Aethos Real Estate.

Aethos Real Estate
San Francisco, CA

Flip the Script: Partner with a Brokerage that Works For You

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July 30, 2020

Side View: Alex Wang and Val Vandervort

Two Side partners sit down to talk shop and Val shares one key marketing move that helped her increase her credibility in her neighborhood a surprising amount.

June 15, 2020

Built to Stand the Test of Time

“Side's future-forward model is custom-built for my business. It’s ahead of the curve in terms of providing an elegant solution that will adapt, grow and evolve with the ever-changing real estate industry.”

April 22, 2020

Agent-Owned Boutiques in SoCal

Trillion Real Estate, Major League Properties, and Market Real Estate, agent-owned real estate boutiques serving San Diego County and surrounding areas, represent Side’s expansion in and around Southern California.

If building a successful business was easy, everyone would do it. But the truth is, it takes a lot of hard work, planning, dedication, and hustle. No one knows this better than Side partner Jeff Rosa, Founder of Market Real Estate.

Market Real Estate
San Diego, CA

Strategic Growth Plans Pave the Path to Success

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Robb and Bryn Stroyke, owners of the Stroyke Properties Group at Bayside, explain how Side is “allowing people like us to have the benefits of a large firm but maintain the freedom of a smaller boutique”.

Bayside Real Estate
Manhattan Beach, CA

Big Firm Benefits, Boutique Freedom

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Anthony Marguleas’s team, Amalfi Estates, has been the number one for the past five years, and it was very important for him to work with a brokerage that exclusively supports the very best agents.

Amalfi Estates
Pacific Palisades, CA

Supporting the Very Best Agents

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Belonging to revered organizations, both in baseball and in real estate, has empowered Matt Luke to achieve excellence.

Major League Properties
Placentia/Yorba Linda, CA

Becoming a Complete Player

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Anna Bellomo wanted to grow her own business and team, but she didn’t have the necessary resources to make it happen because she was doing it on her own, without any help. That’s where Side comes in. See how she’s able to grow now that Side has her back:

District Homes
Berkeley, CA

Someone Has My Back

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For Rica Ruiz, real estate is about so much more than buying and selling properties. She loves helping people, she puts her heart and soul into her work, and she wanted to build a brand that reflects the level of care she provides to her clients. After partnering with Side, Rica’s brand came to life.

Meraki Real Estate
Foster City, CA

My Brand Represents Me

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Together with Side, Samantha Tov and Judy Cuong co-founded Portfolio Real Estate which supports and empowers dynamic women looking to become successful entrepreneurs.

Portfolio Real Estate
Elk Grove, CA

Means a Lot to a Lot of Women

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July 2, 2019

On The Agent’s Side

Our name is our mission. Side is an exclusive real estate brokerage that empowers top agents with the premium support, service, and system they need to create their own brand and grow their own business.