Social media can help you attract prospects, build industry connections, and put your services on the map. With the right strategy in place, your active social media presence will become a tangible source of revenue by capturing, retaining, and converting leads.
Keep the following fundamental best practices in mind when designing your social strategy. For more concrete and platform-specific tips, download the guide here.
Social Media Best Practices
Know your audience.
Social media platforms collect data on every account holder.
Looking at social listening tools, like Facebook Analytics, can help you better understand who your audience is and where they like to hang out. When you know who you’re talking to, you can curate your content accordingly.
Follow the Attention-Interest-Desire-Action (AIDA) rule.
Attention: Grab the reader’s attention.
Interest: Tease them with interesting detail.
Desire: Create desire with the benefits and proof of your product.
Action: Tell the reader what to do next — click, call, sign up, etc.
Remember the 70/20/10 rule.
70% of content should highlight your brand — behind the scenes, how-tos, product information, blog posts, etc.
20% of content should be things that did not come from your mouth — testimonials, press, industry news, etc.
10% of content should be promotional — outlining the benefits of your services (think AIDA rule) so followers feel like they’re getting something out of doing what you told them to do.
Always include a Call-to-Action (CTA).
Everybody has an opinion, but they don’t always feel comfortable sharing it.
That’s why it’s your job to ask. Give your sphere direction by including a call-to-action that encourages them to interact with your content. You could get creative and ask a polling question in the caption or create a poll on Facebook or Instagram.
The more you engage, the more you grow.
Every time you open up the app, go through your timeline and “Like,” “React,” and “Comment” as much as possible.
Every time you interact with content, your name gets seen. How often do you see someone’s name, get curious, and click on their profile to learn more about them — sometimes even going on to follow them? Probably pretty often.
Invest in a social media management tool.
Tracking metrics and posting to individual social media platforms can take a huge chunk of time. Luckily, there are several tools — like Hootsuite, Sprout Social, Social Pilot, and Buffer — that can make your life easier by allowing you to schedule posts ahead of time, respond to comments quickly, and prove your ROI.
The six best practices outlined above apply to any social content you create across any platform. But since each social channel is unique, it’s important to make sure you tailor your content and engagement tactics to the channel you’re using. For more platform-specific tips, download the full guide: 45 Easy Ways to Boost your Social Media Presence.