Emmaline Salles

Expertise: Brand Strategy

Emmaline’s passion for branding has been evident from the start. While earning a degree in International Relations, she decided to write her thesis on nation branding as a tool of soft power, which demonstrated her early fascination with how people build identity and influence. After pursuing a career in marketing, she officially moved into brand strategy over five years ago, working with leading higher education institutions before bringing her expertise to Side.

At Side, she led the evolution of branding from a simple name and logo to a comprehensive offering and has since guided over 200 partners in creating distinctive brand identities. The thing Emmaline loves most about this process is the opportunity to dive deep with each partner and uncover their passions, then translate them into an impactful brand that leaves a lasting mark in their industry.

Upcoming Events:

Turning a Brand Identity Into a Brand Strategy:

• Wednesday, March 25 at 9:00 am PT
• Recurring session hosted on the last Wednesday of each quarter
• Hosted by Brand Strategist Emma Salles and Senior Graphic Designer Ivy McNally
• For Partners who want to harness their brand guidelines and visual identity to create an actionable brand strategy
• Register Here
• Join the Branding Workvivo group