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On-Demand #GetSocialSmart Series with Katie Lance

Recently, Side joined forces with social media expert Katie Lance to present a series of webinars focused on the hottest social media best practices for real estate. It’s Side’s mission to support the very best agents, so we foster close relationships with industry thought leaders.

This allows us to provide the Side agent community with opportunities to regularly gain valuable insights and learn actionable skills.


  1. How to Host a Virtual Open House via Facebook Live

    Virtual open houses are more important than ever before.

In this webinar, you’ll learn:

  • How to manage virtual open houses (in-person or from home)
    • What to do before, during, and after a Facebook Live event
    • Steps to take to promote a virtual open house
    • Ways to generate business from your virtual open house
  1. How to Stay Relevant in the Facebook News Feed

    It’s important to stay up to speed on best practices to consistently make the most out of your social media marketing efforts.

In this webinar, you’ll learn:

  • How to leverage your personal profile to stay in touch with past clients
  • Tips to maximize your Facebook Business Page to attract the right type of clients
  • The optimal way to promote your listings on Facebook
  • How to use Facebook Stories to get in front of more buyers and sellers
  1. How to Rock Your Instagram for Real Estate Pros

    Whether you’re baffled by Instagram or you’re comfortable with the platform but want to learn how to optimize your reach and build online relationships – you should watch this.

In this webinar, you’ll learn:

  • How to build your brand and get more listings
  • Whether you need a business page (or not)
  • What type of content to post and how to monitor what’s working
  • How to find and edit compelling images
  1. Zero-Cost Social Media Marketing Tools for Real Estate

    Time to make a game plan! These no-cost tools will help you ramp up your social media marketing.

In this webinar, you’ll learn:

  • How to create a smart social media strategy
  • Ways to use time blocking and scheduling to maximize social success
  • The most important places to spend time online
  • How to create killer content that will generate new leads in 2020 and beyond

About Katie Lance

Katie Lance is the Owner and CEO of Katie Lance Consulting. A frequent speaker and trainer at national conferences, Katie advises real estate and tech firms on how to develop engaging social content and a highly effective social media strategy. Prior to opening Katie Lance Consulting, Katie was the Social Media Director for Inman News, where she co-founded the Inman Next blog and increased Inman’s social footprint by more than 400%.

At Side, we pride ourselves on maintaining strong industry relationships and delivering excellent training, insights, and content to top agents.

About Side

Side is the industry’s only real estate brokerage platform, empowering the very best agents, teams and indie brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike consumer-facing brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they’re free to focus on what matters most: serving their clients and communities. The company is headquartered in San Francisco.

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