Jared Jones,
Power of 2 Realty & Middle Housing Partners
Riverside, California
When Jared Jones and Brian Hopkins co-founded Power of 2, the company looked like many high-performing real estate groups: strong sales, a loyal base of investor clients, and a heavy emphasis on flipping. It was a successful operation — but it was only the beginning of what the company would grow into.
Because when you own your company, you own its future. You can reevaluate its purpose, reshape its direction, and reinvent what it’s built to do.
Today, Power of 2 operates as a full development shop, building toward 600 units annually and creating projects that outperform traditional flips by a factor of two, five, sometimes ten.
The switch wasn’t easy, and it didn’t happen overnight. But it’s completely changed the company for the better. Here’s how the team got there.
Seeing Possibility Where Others Saw Policy
Over a few short years, California passed a series of ADU laws that fundamentally changed what could be built on a single-family lot. The new rules didn’t just make it easier to convert a garage, they made it legal to add multiple units on many standard lots, often by-right.
The math shifted overnight: instead of adding one rental, you could transform a single parcel into two, three, sometimes even four income-producing homes.
Where most agents saw a nice value-add, Jared saw a small-scale development model hiding in plain sight: one that could be repeated, scaled, and structured for investors.
He called up past investor clients, many of whom had moved their rental portfolios out of state, and explained the situation. Their out-of-state property might be worth $400,000 now, generating roughly $2,200 a month. But if they 1031’d back into California and let his team add multiple ADUs, that same capital could produce $6,000–$7,000 a month. Plus, the finished project would instantly carry an extra couple hundred thousand dollars in equity before a single tenant moved in.
And because California’s housing shortage is so extreme — the state needs an estimated 3.5 million additional units — demand for these new rentals is built in.
“We have six of the highest rental markets in the nation,” Jared explains. “If I can build multiple units for as cheap as the people in Texas build, I’ve leveraged that land. It’s an incredible opportunity.”
Shifting From Agents to Developers
As the results from their early projects kept compounding, Jared and Brian realized something fundamental: the real opportunity wasn’t in being the agents who helped investors execute these deals, it was in being the developers who actually created the product.
That realization led them to form a completely new identity for their company.
“Structurally, the brokerage Power of 2 is now part of what we call Middle Housing Partners,” says Jared. Middle Housing Partners is the overarching entity under which the team runs all development operations: construction, property management, joint ventures, and of course, real estate sales.
And that shift has changed everything.
Whereas with flips, you’re always hunting for a needle in a haystack, backyard ADUs mean they “get to play with the whole haystack,” as Jared says. Opportunities are abundant and profitable. A good flip might generate $150k, but for not much more effort, one of these development projects could net $3-4 million.
A Company With True Long-Term Value
As the strategy matured, Power of 2 began doing more joint ventures and bringing in private equity — giving investors a way to participate without navigating construction themselves, and giving the company a long-term capital engine. Instead of earning income once, at the point of sale, each project could now fuel future ones.
That structure created a true flywheel.
“When I bring in $20 million,” Jared explains, “that’ll be about $140 to $170 million in the life cycle.” The capital gets recycled through multiple projects over ten years, creating sustained value instead of one-off gains.
“This is a completely different business model from where we started,” says Jared. “And it was tough, but worth it. We had to commit, as a company, to saying: Yes, we’re real estate agents, but first and foremost we’re developers. Real estate sales is part of our story, but it’s no longer our whole story.”
Why Jared Shares the Model Instead of Guarding It
The way Jared sees it, he’s caught onto an untapped opportunity. But instead of hoarding the knowledge, as some would, he’s eager to share it.
That’s because even with a goal of 600 units this year, Power of 2’s work barely makes a dent in California’s 3.5 million–unit housing deficit. Jared knows the opportunity is far larger than what one company can produce.
“I am definitely of the abundance mindset,” he says. “I want everybody to win.” I could tell everybody and their friend and their mom about this model, and it still wouldn’t be enough people.”
Be Legendary
If you’re a top-producing agent who has ever wondered what your business could become, we’d love to show you what’s possible.
