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Side View: What’s the Best Lead Source for Real Estate?

Which real estate lead source claims the top prize: Zillow, Redfin, HomeLight, OpCity, Yelp or farming? Six Side partner agents duke it out to defend their top picks. Whether it’s establishing a dominant neighborhood presence or focusing the consumer search on agents instead of homes, these real estate veterans share key benefits and trade-offs for their favorite sources, but also challenge and learn from each other in the process.

Watch the full discussion below:

 



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Side is the operating platform behind 600+ of the country’s best real estate companies. Brokerage owners, top teams and agents partner with Side to build and grow companies under their own brand, with Side handling the operations behind the scenes. Combined, a top 10 brokerage by sales volume, with the No. 1 production per agent in the country, according to RealTrends. In an industry of guesswork, partners get certainty, and the freedom to focus on clients and growth.

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