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Side View: What’s the Best Lead Source for Real Estate?

Which real estate lead source claims the top prize: Zillow, Redfin, HomeLight, OpCity, Yelp or farming? Six Side partner agents duke it out to defend their top picks. Whether it’s establishing a dominant neighborhood presence or focusing the consumer search on agents instead of homes, these real estate veterans share key benefits and trade-offs for their favorite sources, but also challenge and learn from each other in the process.

Watch the full discussion below:


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Side is the industry’s only real estate brokerage platform, empowering the very best agents, teams and indie brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike consumer-facing brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they’re free to focus on what matters most: serving their clients and communities. The company is headquartered in San Francisco.

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