Side CMO Michelle Denogean first launched her career in real estate at Realtor.com. But she spent the last 17 years working in automotive technology as the CMO at Edmunds.com and, most recently, Roadster. At Roadster, Michelle developed the brand and go-to-market strategies, scaling the company from 15 to 250+ employees and, ultimately, preparing it for acquisition. She’s thrilled to get back to her real estate roots, leading marketing, insights, and education at Side. Michelle earned her MBA from Pepperdine and her B.A. in Communications from University of California, San Diego.