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The Power of Your Personal Brand (with Glennda Baker)

Own It Podcast – Glennda Baker (

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Glennda Baker’s sales career began with her selling beer out of the trunk of her car. Now the Atlanta-based agent is the self-proclaimed “Michael Jordan of real estate” with her own brokerage. In this episode of Own It, she talks about the importance of betting on yourself and developing a duplicatable system for success. She also discusses the power of personal branding, becoming “TikTok famous,” the future of the industry, and how agents will have to adapt.

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Side is the industry’s only real estate brokerage platform, empowering the very best agents, teams and indie brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike consumer-facing brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they’re free to focus on what matters most: serving their clients and communities. The company is headquartered in San Francisco.

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