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Attraction Marketing & Building a Heart-Led Business (with Melissa Sofia)

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An “extra” person. A visionary. A super-connector. A mompreneur. These are just a few of the words Avenue Home Collective founder Melissa Sofia uses to describe herself. And she’s not wrong. In this episode of Own It, she shares her “long, hard journey” in the industry: Handing out real estate fliers while rollerblading through her neighborhood as a child; losing her mother, mentor and business partner early in her career; running a 40-person company rooted in authenticity and attraction marketing; and affecting change in the industry as a leader within the Asian Real Estate Association of America (AREAA).

Recommended Book:
Rocket Fuel by Gino Wickman, Mark C. Winters

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Side is the industry’s only real estate brokerage platform, empowering the very best agents, teams and indie brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike consumer-facing brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they’re free to focus on what matters most: serving their clients and communities. The company is headquartered in San Francisco.

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