Side Mobile Menu

Attraction Marketing & Building a Heart-Led Business (with Melissa Sofia)

Own It Podcast – Melissa Sofia

apple iconapple podcast iconamazon music iconyoutube icon

An “extra” person. A visionary. A super-connector. A mompreneur. These are just a few of the words Avenue Home Collective founder Melissa Sofia uses to describe herself. And she’s not wrong. In this episode of Own It, she shares her “long, hard journey” in the industry: Handing out real estate fliers while rollerblading through her neighborhood as a child; losing her mother, mentor and business partner early in her career; running a 40-person company rooted in authenticity and attraction marketing; and affecting change in the industry as a leader within the Asian Real Estate Association of America (AREAA).

Recommended Book:
Rocket Fuel by Gino Wickman, Mark C. Winters

About Side

Side is the operating platform behind 600+ of the country’s best real estate companies. Brokerage owners, top teams and agents partner with Side to build and grow companies under their own brand, with Side handling the operations behind the scenes. Combined, a top 10 brokerage by sales volume, with the No. 1 production per agent in the country, according to RealTrends. In an industry of guesswork, partners get certainty, and the freedom to focus on clients and growth.

Want to learn more?

Side Partner Companies

Partner with Side

Start the conversation.

By submitting your contact information, you agree to receive marketing communications from Side, including emails, calls, and text messages. Please review our Privacy Policy and Terms of Service for more details.

Partner with Us