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Meet Side’s Newest Market-Leading Boutique Partners

It’s time to celebrate the forward-thinking, market-leading, plateau-busting boutique brands that partnered with Side during July, August, and September of 2021.

Please join us in welcoming our newest Side partners!

These diverse boutiques run the gamut: from 300-person organizations to teams of one, from Northern California to Southern Florida. Each is a unique, market-leading company that is agent-owned.

We wish we had more time to tell you about each and every one of these boutiques, and we highly encourage you to check out the websites listed above! But for the time being, here’s some additional detail on five of our newest partners.


1. Alamere Real Estate: 5-star client service in Marin County

Alamere Real Estate delivers on effortlessly navigating Marin County, California homebuyers and sellers through the dynamic and challenging marketplace.

Alamere was founded by mother and son Alexander and Karin Narodny, who ranked on the 2021 Real Trends list of America’s Best Agents for California small teams by volume. After learning from Karin, who has been well-established as one of Marin County’s top agents for decades, Alex realized real estate was in his blood and got his license. The team has sold an average of 40 homes every year, earned more than 130 five-star reviews, and won numerous awards. Part of Alamere’s unique offering is that its agents donate a portion of each commission to a local nonprofit.

Learn more about their work here.


2. Symmetry Real Estate: Inclusivity and integrity in the East Bay

Known for its professionalism and market expertise, Symmetry Real Estate supports clients from all backgrounds and income levels as they navigate the East Bay housing market.

Founder Karen Ho, a Best of Zillow agent and winner of the Bay East Association of REALTORS® Grand Master Achievement Award, serves her diverse clientele with equal enthusiasm and opportunity. With a background in finance and accounting, Karen comes to the negotiating table fiercely prepared to fight for her clients’ interests. And as first-generation American, Karen wants everyone to experience the joy of the American Dream of homeownership.

Read more about the work Symmetry is doing here.


3. Aplomb Real Estate: Specializing in bank-owned and distressed properties in Dallas

Serving Greater Dallas and Greater Houston, Aplomb Real Estate firmly believes real estate is about family, neighbors, and community.

Aplomb was founded by Rochelle Jones, a seasoned agent who is known throughout the industry for providing insight on investment and bank-owned properties. She has stacked her experience with numerous certifications including as a Short Sales and Foreclosure Resource (SFR®) and Certified Distressed Property Expert® (CDPE), and she serves on the board of directors for the National REO Brokers Association. Her satisfied clients include the full range of banks, asset managers, investors, buyers, and sellers.

Learn more about Aplomb here.

If you’re a top-producing agent interested in achieving predictable growth while owning your own business, we would love to hear from you. Fill out the form on this page to get the conversation started.

About Side

Side is the industry’s only real estate brokerage platform, empowering the very best agents, teams and indie brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike consumer-facing brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they’re free to focus on what matters most: serving their clients and communities. The company is headquartered in San Francisco.

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