How Orange Slice Properties Became a Brand People Recognize in Under a Year

Orange Slice Properties,
Luana Leventhal

When Luana Leventhal launched her boutique real estate company Orange Slice Properties, she didn’t want to blend into the noise of her local market. She wanted a brand that was bold, memorable, and instantly recognizable.

Four months later, and Orange Slice has the local name recognition of a four-year old company — proof that a strong brand, when expressed consistently, can create traction fast.

Here’s how you can do the same.

Don’t be afraid to stand out

Luana knew that in a competitive market, being memorable was non-negotiable.

“If you’re just blending in with everyone else, it’s hard for clients to remember you,” she said. “I wanted a fun company, something that pops and that people can’t forget. I’ve had clients tell me, ‘I had to Google you because the name Orange Slice stuck in my head.’”

The choice of “Orange Slice” does double duty: it’s playful and fresh, but it also roots her company in Orlando, where oranges are iconic. That local connection makes the brand instantly recognizable, both as a real estate company and as something that feels native to the community. Bright orange tones, clean design, and approachable visuals reinforce that identity everywhere clients encounter it, from the website to the open house sign-in table.

Infuse your brand into every touchpoint

Luana fully embraces that brand isn’t a static logo: it’s something clients should feel at every interaction. 

“If you walk into one of our listings, you’ll see pops of orange everywhere,” she said. “I want people to feel the brand when they’re in the space, not just see it on a sign.”

That philosophy shows up everywhere: listing presentations in Orange Slice’s vibrant aesthetic, social posts and follow-ups in the same approachable tone, even merchandise like tumblers and tote bags that keep the brand present in daily life. As she put it, it’s not just about signs or a website — it’s about making the brand part of people’s routines so every glimpse of orange reinforces recognition.

“We don’t skimp on marketing assets,” said Luana. “I want people to be borderline sick of us.”

The result: Orange Slice doesn’t just show up in one place. It surrounds clients in multiple contexts, reinforcing recognition until the brand feels impossible to miss.

Make the brand easy for your team to adopt

One of Luana’s first moves after launching Orange Slice Properties was operational: she gave editable templates to her team so they could immediately access and apply the Orange Slice look in their own marketing.

“I don’t want anyone stuck waiting for assets,” she said. “From day one, they had covers, photos, and everything ready so the vibe was consistent.”

That system ensures that every piece of communication, whether created by Luana or her agents, looks unmistakably like Orange Slice. It also gives her team confidence that they can represent the brand at the same high standard she set.

As Luana pointed out, having such a strong brand has helped with recruiting new agents to the team. “The brand gives agents a lot of confidence going into their listing presentations because it’s so distinct and hyper-local. We want agents at Orange Slice who are obsessed with doing things differently, and that type of person is really drawn to this brand.”

Build the company around the brand (not the person)

A strong brand can’t hinge on a single person. Luana knew that if Orange Slice was going to last, it needed to stand on its own, not on her individual production. That meant stepping back from being the primary rainmaker so the company’s identity could shine through the team.

“You have to kill your ego,” she said. “I knew that if I was going to do it right, if I was going to scale Orange Slice into what I knew it could become, I couldn’t stay the main producer. I couldn’t pour into my people if I was also so focused on myself.”

Today, she co-lists properties with her agents to give them hands-on experience and invests her time in strategy and coaching. That shift gives Orange Slice room to grow beyond her and makes it easier to recruit agents who feel confident joining a brand that already carries weight in the market.

In less than a year, Luana’s approach has given her the recognition and credibility of a far more established firm. The lesson for other top producers: don’t just launch a brand: operationalize it, live it, and let it scale beyond you.

Be Legendary

If you’re a top-producing agent who has ever wondered what your business could become, we’d love to show you what’s possible.