Beverly Hills, CA – June 10, 2025 — Real estate leaders Jon Grauman and Adam Rosenfeld have officially launched Resident Group, a new boutique real estate company built for the way people live today. With more than $3B in career sales, Grauman and Rosenfeld — formerly the Grauman + Rosenfeld Group at The Agency — are now partnering with Side, the premier white-label real estate brokerage platform, to scale Resident with full autonomy and next-generation support.
Resident Group exists to deliver something different from a traditional brokerage: a real estate experience grounded in intention, purpose, and care. “The industry wasn’t designed around clients, it was built around transactions,” said Rosenfeld. “We created Resident to change that. Every part of the client experience should feel as thoughtfully considered as the homes themselves.”
The move to launch independently wasn’t about leaving something broken — it was about building something deeply personal. “We didn’t leave out of frustration,” said Grauman. “We left to create something of our own. Our years at The Agency were incredibly formative, and we’re deeply grateful for the relationships and growth we experienced there. Resident represents the evolution of our vision — a place where thoughtful leadership, authentic service, and meaningful client relationships are at the core. The name ‘Resident’ captures what this is truly about: the people, not just the properties.”
With a lean, highly specialized team and a portfolio that spans Los Angeles’s ultra-luxury market, Resident Group debuts as the #6 large team in the U.S and the #4 large team in California in 2024, as well as the #2 large team in Los Angeles. Their clients include high-net-worth individuals to first-time homebuyers, all of whom receive white-glove service and unmatched attention to detail.
Side, which empowers top agents to own and operate boutique brands while handling brokerage operations behind the scenes, called the launch a perfect match.
“Adam, Jon, Lauren, Renee, and their team are among the very best real estate groups in the world and we are proud to be a partner to them as they establish and develop Resident,” said Guy Gal, co-founder and CEO of Side. “We are excited to see Resident become a market leader that raises the standard across the entire real estate industry.”
Jon and Adam are fixtures of the Los Angeles luxury real estate scene, renowned for their unparalleled expertise and leadership. They have been named Leaders of Influence by the Los Angeles Business Journal, Power Brokers by the Hollywood Reporter, and Showbiz Elite by Variety. From 2022-2024, they co-starred on the Netflix series ‘Buying Beverly Hills.’
Resident Group is built for this moment in real estate. The leadership team, which includes CEO Lauren Grauman and COO Renee Pickering, understands that agents are seeking more alignment, deeper support, and the opportunity to bring greater expertise and value to their clients. At the same time, today’s buyers and sellers are more informed, design-conscious, and lifestyle-driven than ever before. They want partnership, not pitches, and a brand that meets them with clarity and creativity.
Explore Resident Group at www.residentre.com
Follow on Instagram: @jongrauman, @itslookinrosey, @resident.group
