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Side Announces First Partnership in New York

Side is proud to announce the launch of OFFICIAL — a premier luxury real estate firm co-founded by brothers Tal and Oren Alexander — our very first partnership in New York.

Over the course of their decades-long partnership, Tal and Oren have sold over $7 billion in real estate, with over $1.8 billion closed in 2021 alone, and were named the #1 team in the country two years in a row by The Wall Street Journal and RealTrends. They have represented some of the top developers in the world on their flagship projects and have brokered groundbreaking residential sales, including the most expensive penthouse in the United States ($240 million) and the most expensive home in Aspen, Colorado ($72 million).

OFFICIAL specializes in a private-family-office approach to serving ultra-high-net-worth individuals and representing new developments across New York City, the Hamptons, South Florida, with plans to expand into additional markets in the coming year.

Tal and Oren chose to build their company on the Side platform so they could own their own brand while leveraging the resources of a big firm.

To Tal, Oren, and the entire team at OFFICIAL — welcome to the Side community, and congratulations on transforming one of the most successful sales teams in real estate into what will quickly become the go-to luxury firm for the very highest end of the market.

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About Side

Side is the only real estate brokerage platform that exclusively partners with the very best agents, teams and independent brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike traditional brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they’re free to focus on what matters most: serving their clients and communities.

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